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Get Your Custom Haircolor by L'Oréal is rated 4.4 out of 5 by 2749.
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Get Your Custom Haircolor by L'Oréal

Salon-quality hair dye delivered to your door.

Subscribe & Save 25%

Why Subscribe?
  • $19.90

    Auto-replenish

  • $27.90

    One Time

Color&Co offers salon-quality personalized haircolor, created with an exclusive L'Oreal formula with professional-grade color pigments, rich conditioners and shine-boosting ingredients. It's a salon color experience, delivered right to your door. Every Colorbox we make is hand-crafted for your hair and your specific haircolor goal. With the information you provide through the face-to-face consultation or color quiz, we create a custom color just for you, signified by your own unique formula ID.
Your unique custom-color, blended with salon-grade dyes and coconut oil, leaves hair vibrant, soft and shiny. This nourishing, non-fading formula provides:

long-lasting color from root to tip
a natural, healthy-looking result that respects the natural variations of your hair
100% gray coverage, even on pesky grays
Custom-color blend with coconut oil
Paraben-free
Resorcinol-free
PPD-free

Ingredients differ with each personalized Colorbox. Please refer to your personalized instructions for the full ingredient list.

What's In The Box

Your Custom Color

Your new color, made just for you

Personalized Instructions

For a flawless haircolor application

Cream Developer

Activates your new custom color

Stain Block

Helps prevent unwanted staining

Stain Eraser

Removes color stains

Infuse Replenishing Conditioner

Use after color to boost moisture

2 Pairs of Gloves

Protect your hands and wear gloves while mixing, applying, and rinsing your color

Reusable Colorbrush

Use to check for missed spots. Sent only in your first kit.

Show Off Your Personalized Shade

tag @colorandco on social
for a chance to be featured.
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Rated 5 out of 5 by from Great in the time of Covid Great advice from the colorist on the online video chat!
Date published: 2020-10-22
Rated 5 out of 5 by from Exactly what I was looking for The color was exactly what I was looking for and matched the online swatch perfectly. Application process was beyond easy. I have really long hair so I had to get some help from mom in terms of actually dyeing my hair. She was really impressed with how easily the dye spread and coated my hair. The color is gorgeous and I love that I won’t have to run to the store to get another box or struggle with remembering what color I used — the convenience of having it delivered is so nice. Also: I have thick hair that reaches the middle of my back, so I had to use two bottles.
Date published: 2020-10-22
Rated 5 out of 5 by from Amazing! This color was PERFECT, it was exactly what I wanted and blended beautifully with my existing color. My hair is shiny, smooth and healthy after! Would and will highly recommend!!
Date published: 2020-10-22
Rated 5 out of 5 by from Rich Salon Color I was skeptical at first to try an at home hair color, but I am so glad I did! The color guide quiz was perfectly tailored to help find the exact right color for me. As for the application- easy breezy. I had my sister help out with the back since I have very long thick hair. We got the color on and processing in no time. I ended up using a level 5 ash brown, and it matched up exactly to my roots. Color was consistent throughout, and covered extremely well. It took a few washes to actually get all of the color to rinse free, but I used two bottles since I have so much hair. Weeks later, my color looks fabulous! And best of all, no staining on my face, ears or neck! The color guard serum worked like a charm. I am super happy overall!!
Date published: 2020-10-22
Rated 5 out of 5 by from Beautiful color I'm so happy with the color. I didn't know how to achieve it since originally I had three colors black in my roots and from the middle to end a balayage. Once I had the video call/appointment with the hairdresser I made my decision, and I totally love the color is even through all my hair. I'm worry since is a red is going to fade away but we'll see if last longer that the one I paid at the salon (less than a month)
Date published: 2020-10-21
Rated 5 out of 5 by from Great service It was nice being able to talk to hair stylist about what color would work for me. I live in Tennessee and salons don’t have to wear masks anymore. So instead of my blonde highlights I opted to dye it a light brown. It was better than store bought boxed dye.
Date published: 2020-10-21
Rated 5 out of 5 by from Easy-Peasy Had a video consultation in which I got a suggestion as to what color blend works, very thorough explanation on how to apply. All my concerns were answered. Ordered the shampoo and conditioner as well and I’m on my 3rd week and still looks great!
Date published: 2020-10-21
Rated 5 out of 5 by from Great color, easy to use! I tried this for the first time & was very happy with the results. The color looks great & left my hair in great condition. Very easy to do!
Date published: 2020-10-21
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Print

Is this semi permanant and does it have harsh chemicals like ammonia

Asked by: Rho
The permanent shades are resorcinol & PPD free with a low-ammonia base. The demi permanent shades are resorcinol, PPD and ammonia free.
Answered by: Color&Co
Date published: 2020-08-13

Hello I have 4 inches of gray and dark brown on my roots and the rest is a brassy medium brown.  What do you recommend.  I like the rich Carmel with highlights look.  Help Thank you 

Asked by: Janie777
Thank you for your interest in our products! There are two ways to receive your personalized hair color formula. You can take our color quiz, or consult with one of our licensed colorists via video chat. We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-08

I can’t open the ingredients list. I want to check them since, it’s a deal breaker when it comes to hair color. Can someone answer with the full ingredients list? Thank you 

Asked by: EC1217
Hi! Please call or message us directly with the name of your shade you are interested in. We would be happy to provide you with the full list of ingredients.
Answered by: Color&Co
Date published: 2020-06-08

Hi i just used color oops on my hair i want to know if i can dye my hair a dark ash blonde and what results will i have

Asked by: Zamorita
We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-05

I was thinking of going red over quarantine because no one can see me but I don’t want it to last super long and I just want to know how long this last before it fades like it was never there.

Asked by: Julia
Hi there! Thanks for your interest in our Personalized Haircolor. Based on your hair goals, current condition and your lifestyle, we will recommend either a permanent or demi-permanent haircolor (sometimes both!) Our permanent haircolors have a low-ammonia base, while our demi-permanents are ammonia-free!
Answered by: Color&Co
Date published: 2020-05-25

My hair has a tendency to turn brassy therefore always finished it off with toner.  Is it included?

Asked by: Ycnan
Hi there! We are excited to hear you want to use our Personalized Haircolor! For the best shade selection, you can use our Personalized Quiz tool or Video Chat with a stylist. If you have any other questions, feel free to reach out!  Get started here: http://tinyurl.com/ycxru9tl
Answered by: Color&Co
Date published: 2020-05-31

i had a great colorist who covered my totally gray jair with a natural lookong color. Can this product cover all grey hair?

Asked by: bobbie
Hi Bobbie, Yes! We offer permanent hair color for complete gray coverage. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-06

Why are the ingredients? The + menu next to ingredients on your website does not work. Can you paste them here?

Asked by: AnnaW
Hello, Please message us the shade name you are interested in, and we would be happy to send you the full list of ingredients!
Answered by: Color&Co
Date published: 2020-05-31
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