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Get Your Custom Haircolor by L'Oréal is rated 4.4 out of 5 by 2497.
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Get Your Custom Haircolor by L'Oréal

Salon-quality hair dye delivered to your door.

Subscribe & Save 25%

Why Subscribe?
  • $19.90

    Auto-replenish

  • $26.90

    One Time

Color&Co offers salon-quality personalized haircolor, created with an exclusive L'Oreal formula with professional-grade color pigments, rich conditioners and shine-boosting ingredients. It's a salon color experience, delivered right to your door. Every Colorbox we make is hand-crafted for your hair and your specific haircolor goal. With the information you provide through the face-to-face consultation or color quiz, we create a custom color just for you, signified by your own unique formula ID.
Your unique custom-color, blended with salon-grade dyes and coconut oil, leaves hair vibrant, soft and shiny. This nourishing, non-fading formula provides:

long-lasting color from root to tip
a natural, healthy-looking result that respects the natural variations of your hair
100% gray coverage, even on pesky grays
Custom-color blend with coconut oil
Paraben-free
Resorcinol-free
PPD-free

Ingredients differ with each personalized Colorbox. Please refer to your personalized instructions for the full ingredient list.

What's In The Box

Your Custom Color

Your new color, made just for you

Personalized Instructions

For a flawless haircolor application

Cream Developer

Activates your new custom color

Stain Block

Helps prevent unwanted staining

Stain Eraser

Removes color stains

Infuse Replenishing Conditioner

Use after color to boost moisture

2 Pairs of Gloves

Protect your hands and wear gloves while mixing, applying, and rinsing your color

Reusable Colorbrush

Use to check for missed spots. Sent only in your first kit.

Show Off Your Personalized Shade

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Rated 5 out of 5 by from Amazing color and high-touch support I have always paid to get my hair colored, but with COVID I thought I might experiment. I was so wonderfully surprised when a colorist appeared on my screen and picked out the color for me. It was easy creating my own perfect look by just following the instructions in the kit. Have received several compliments on my new color!!! Just ordered my next color set - thank you Color&Co!!!
Date published: 2020-08-10
Rated 5 out of 5 by from Color came out perfect! This was amazing, no harsh smells and the color came out exactly like the preview photo of the color! I literally get a compliment every day on the color
Date published: 2020-08-10
Rated 5 out of 5 by from Great color! I love my color! I was also pleased with all of the little extras in the kit- skin protector, stain remover, two pairs of gloves.
Date published: 2020-08-08
Rated 5 out of 5 by from Color stays I waited until my first hair wash before writing this. I was pleased with how it still looked good after washing it. It covered the grey really well and was well conditioned.
Date published: 2020-08-08
Rated 5 out of 5 by from Wonderful Service, Amazing Color! I had a consult to help choose a color close to my hair, which is brownish purple. Between the two options suggested, I chose the medium brown with plum tones. I was amazed that the product came in 3 days! The steps are were easy to follow and the color turned out just as expected. The conditioner that is included in the process is a must, as it will soften your hair. I am going to try dark brown with vivid purple next time, to bring out the purple more. Overall, I highly recommend this!
Date published: 2020-08-07
Rated 5 out of 5 by from Simple Plenty Beautiful! I’ve been using store boxed color and had a rainbow on my head! I was so pleased to see how this “box” reacted with what I’ve done these past 8 months!
Date published: 2020-08-07
Rated 5 out of 5 by from Amazing results I have been a loyal L'Oreal Preference user - Medium Brown - is perfect for me. For the first time I had highlights added to my hair in March 2020. By July, I wanted to cover the blonde as I just could not get used to the change, but was apprehensive about putting box dye over highlights. I contacted Color & Co., and my colorist, Christine was just amazing! She was very knowledgeable, suggested a great color for me, and took time to thoroughly walk me through the process so I would be comfortable and confident to apply myself at home! Thanks!
Date published: 2020-08-06
Rated 5 out of 5 by from Just like my salon color I am very happy with the color. It looks just like the color my stylist uses on my hair. I will be doing my hair during the pandemic. I might continue doing it after because it was easy and not very messy. My hair feels great. I am happy with this.
Date published: 2020-08-05
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Print

Is this semi permanant and does it have harsh chemicals like ammonia

Asked by: Rho
The permanent shades are resorcinol & PPD free with a low-ammonia base. The demi permanent shades are resorcinol, PPD and ammonia free.
Answered by: Color&Co
Date published: 2020-06-29

Hello I have 4 inches of gray and dark brown on my roots and the rest is a brassy medium brown.  What do you recommend.  I like the rich Carmel with highlights look.  Help Thank you 

Asked by: Janie777
Thank you for your interest in our products! There are two ways to receive your personalized hair color formula. You can take our color quiz, or consult with one of our licensed colorists via video chat. We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-08

I can’t open the ingredients list. I want to check them since, it’s a deal breaker when it comes to hair color. Can someone answer with the full ingredients list? Thank you 

Asked by: EC1217
Hi! Please call or message us directly with the name of your shade you are interested in. We would be happy to provide you with the full list of ingredients.
Answered by: Color&Co
Date published: 2020-06-08

Hi i just used color oops on my hair i want to know if i can dye my hair a dark ash blonde and what results will i have

Asked by: Zamorita
We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-05-21

I was thinking of going red over quarantine because no one can see me but I don’t want it to last super long and I just want to know how long this last before it fades like it was never there.

Asked by: Julia
Hi there! Thanks for your interest in our Personalized Haircolor. Based on your hair goals, current condition and your lifestyle, we will recommend either a permanent or demi-permanent haircolor (sometimes both!) Our permanent haircolors have a low-ammonia base, while our demi-permanents are ammonia-free!
Answered by: Color&Co
Date published: 2020-05-19

My hair has a tendency to turn brassy therefore always finished it off with toner.  Is it included?

Asked by: Ycnan
Hi there! We are excited to hear you want to use our Personalized Haircolor! For the best shade selection, you can use our Personalized Quiz tool or Video Chat with a stylist. If you have any other questions, feel free to reach out!  Get started here: http://tinyurl.com/ycxru9tl
Answered by: Color&Co
Date published: 2020-05-08

i had a great colorist who covered my totally gray jair with a natural lookong color. Can this product cover all grey hair?

Asked by: bobbie
Hi Bobbie, Yes! We offer permanent hair color for complete gray coverage. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-04-27

Why are the ingredients? The + menu next to ingredients on your website does not work. Can you paste them here?

Asked by: AnnaW
Hello, Please message us the shade name you are interested in, and we would be happy to send you the full list of ingredients!
Answered by: Color&Co
Date published: 2020-04-23
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