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Get Your Custom Haircolor by L'Oréal is rated 4.4 out of 5 by 3074.
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Get Your Custom Haircolor by L'Oréal

Salon-quality hair dye delivered to your door.

Subscribe & Save 25%

Why Subscribe?
  • $21.90

    Auto-replenish

  • $29.90

    One Time

Color&Co offers salon-quality personalized haircolor, created with an exclusive L'Oreal formula with professional-grade color pigments, rich conditioners and shine-boosting ingredients. It's a salon color experience, delivered right to your door. Every Colorbox we make is hand-crafted for your hair and your specific haircolor goal. With the information you provide through the face-to-face consultation or color quiz, we create a custom color just for you, signified by your own unique formula ID.
Your unique custom-color, blended with salon-grade dyes and coconut oil, leaves hair vibrant, soft and shiny. This nourishing, non-fading formula provides:

long-lasting color from root to tip
a natural, healthy-looking result that respects the natural variations of your hair
100% gray coverage, even on pesky grays
Custom-color blend with coconut oil
Paraben-free
Resorcinol-free
PPD-free

Ingredients differ with each personalized Colorbox. Please refer to your personalized instructions for the full ingredient list.

What's In The Box

Your Custom Color

Your new color, made just for you

Personalized Instructions

For a flawless haircolor application

Cream Developer

Activates your new custom color

Stain Block

Helps prevent unwanted staining

Stain Eraser

Removes color stains

Infuse Replenishing Conditioner

Use after color to boost moisture

2 Pairs of Gloves

Protect your hands and wear gloves while mixing, applying, and rinsing your color

Reusable Colorbrush

Use to check for missed spots. Sent only in your first kit.

Show Off Your Personalized Shade

tag @colorandco on social
for a chance to be featured.
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Rated 5 out of 5 by from Beautiful Color Not happy with the light conditioner I purchased. My hair was very hard to comb through after using it. Did not meet my expectations.
Date published: 2021-01-17
Rated 5 out of 5 by from Real results I happy that I made the choice to purchase this product. I am blown away by with my hair color results. Lady’s I highly recommend to buy this product y’all won’t regret it. It’s easy to apply don’t waste your money at high priced salons.
Date published: 2021-01-17
Rated 5 out of 5 by from Finally MY Color Red shades are so hard to get perfect. I love my color!!!
Date published: 2021-01-17
Rated 5 out of 5 by from Wow!!! I wanted to try something different from pharmacy hair color and salons are too expensive, plus I'm not a fan of waiting at a salon until my hair is done. So I decided to give this a try, and I'm glad I did. My hair drastically change, It's so shiny, soft and full. The shade is simply perfect.. I have received so many compliments. I cannot be happier with this choice.
Date published: 2021-01-17
Rated 5 out of 5 by from Great idea! I purchased the blonde hair color with warm highlights thinking I’d try it although I wasn’t sure about the warm highlights. I am looking forward to trying it.
Date published: 2021-01-17
Rated 5 out of 5 by from This the best hair color! I am so happy I have a subscription with color co!! Its extremely convenient for me, my color box is sent to me every 6 weeks. I never have to worry about if the store ran out of my color because the same awesome color is sent to me. If I need shampoo or conditioner all I do is order it with my box. I LOVE IT!
Date published: 2021-01-17
Rated 5 out of 5 by from Great product After trying 2 other at home professional hair color products, I finally found the right one. Your online Color consultant was very helpful. The initial formula I tried was not correct as it was a little too brassy. But with the help of ( the same ) consultant we were able to find the right formula. The product works just as well as what my hairdresser uses in the salon. I’ve always have had my hair colored professionally at a salon ( 20+ years). 10 months since the pandemic I finally found a great professional at home product. Thank you
Date published: 2021-01-16
Rated 5 out of 5 by from Love the video consult! Took a few trys and video consult sessions to get the right color but company is true to their word about satisfaction guaranteed and worked with me to get it right. Love the video consults and the suggestion to do a test snippet before apply all over. That definitely helped! Now on subscription and couldn't be happier with the convenience and quality of the color box.
Date published: 2021-01-16
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Print

Is this product cruelty free?

Asked by: Rosey
Hi there! Color & Co, a brand of L’Oreal, does not test any of its products or ingredients on animals and has been at the forefront of alternative methods for over 30 yrs. For more information, please click here: http://tinyurl.com/ukl3sw8
Answered by: Color&Co
Date published: 2020-12-29

Is this semi permanant and does it have harsh chemicals like ammonia

Asked by: Rho
The permanent shades are resorcinol & PPD free with a low-ammonia base. The demi permanent shades are resorcinol, PPD and ammonia free.
Answered by: Color&Co
Date published: 2020-08-13

Hello I have 4 inches of gray and dark brown on my roots and the rest is a brassy medium brown.  What do you recommend.  I like the rich Carmel with highlights look.  Help Thank you 

Asked by: Janie777
Thank you for your interest in our products! There are two ways to receive your personalized hair color formula. You can take our color quiz, or consult with one of our licensed colorists via video chat. We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-08

I can’t open the ingredients list. I want to check them since, it’s a deal breaker when it comes to hair color. Can someone answer with the full ingredients list? Thank you 

Asked by: EC1217
Hi! Please call or message us directly with the name of your shade you are interested in. We would be happy to provide you with the full list of ingredients.
Answered by: Color&Co
Date published: 2020-06-08

Hi i just used color oops on my hair i want to know if i can dye my hair a dark ash blonde and what results will i have

Asked by: Zamorita
We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-05

I was thinking of going red over quarantine because no one can see me but I don’t want it to last super long and I just want to know how long this last before it fades like it was never there.

Asked by: Julia
Hi there! Thanks for your interest in our Personalized Haircolor. Based on your hair goals, current condition and your lifestyle, we will recommend either a permanent or demi-permanent haircolor (sometimes both!) Our permanent haircolors have a low-ammonia base, while our demi-permanents are ammonia-free!
Answered by: Color&Co
Date published: 2020-05-25

My hair has a tendency to turn brassy therefore always finished it off with toner.  Is it included?

Asked by: Ycnan
Hi there! We are excited to hear you want to use our Personalized Haircolor! For the best shade selection, you can use our Personalized Quiz tool or Video Chat with a stylist. If you have any other questions, feel free to reach out!  Get started here: http://tinyurl.com/ycxru9tl
Answered by: Color&Co
Date published: 2020-05-31

i had a great colorist who covered my totally gray jair with a natural lookong color. Can this product cover all grey hair?

Asked by: bobbie
Hi Bobbie, Yes! We offer permanent hair color for complete gray coverage. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-06
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