Get Your Custom Haircolor by L'Oréal
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Get Your Custom Haircolor by L'Oréal is rated 4.4 out of 5 by 2142.
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Get Your Custom Haircolor by L'Oréal

Salon-quality hair dye delivered to your door.

Start Free Consultation Or Take The Color Quiz
  • $19.90

    Auto-replenish

  • $26.90

    One Time

Color&Co offers salon-quality personalized haircolor, created with an exclusive L'Oreal formula with professional-grade color pigments, rich conditioners and shine-boosting ingredients. It's a salon color experience, delivered right to your door. Every Colorbox we make is hand-crafted for your hair and your specific haircolor goal. With the information you provide through the face-to-face consultation or color quiz, we create a custom color just for you, signified by your own unique formula ID.
Your unique custom-color, blended with salon-grade dyes and coconut oil, leaves hair vibrant, soft and shiny. This nourishing, non-fading formula provides:

• long-lasting color from root to tip
• a natural, healthy-looking result that respects the natural variations of your hair
• 100% gray coverage, even on pesky grays
• Custom-color blend with coconut oil
• Paraben-free
• Resorcinol-free
• PPD-free

Ingredients differ with each personalized Colorbox. Please refer to your personalized instructions for the full ingredient list.

What's In The Box

Your Custom Color

Your new color, made just for you

Personalized Instructions

For a flawless haircolor application

Cream Developer

Activates your new custom color

Stain Block

Helps prevent unwanted staining

Stain Eraser

Removes color stains

Infuse Replenishing Conditioner

Use after color to boost moisture

2 Pairs of Gloves

Protect your hands and wear gloves while mixing, applying, and rinsing your color

Reusable Colorbrush

Use to check for missed spots. Sent only in your first kit.
Start Free Consultation Or Take The Color Quiz
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Rated 5 out of 5 by from Exceeded expectations I had put off getting hair color for 10 weeks into quarantine, and decided to bite the bullet. I found the quiz and hair color try on tool extremely helpful in picking the right color for me. Easy to apply myself -- probably could have been a bit more generous with die in the front...otherwise it turned out great. Easy to follow kit, can easily do as 1 person.
Date published: 2020-06-04
Rated 5 out of 5 by from Excellent Results I followed the instructions especially the leave-on for 30 mins. Well it turned out darker then I wanted. The good thing is that I love the color
Date published: 2020-06-04
Rated 5 out of 5 by from Simple for a first timer Middle age male that was over 50% gray. Followed the instructions and got a perfect color with no strange red or purple tints. Very natural looking color. Looking forward to continuing to use this product.
Date published: 2020-06-04
Rated 5 out of 5 by from Super simple I’ve been dying my hair with professional dye for 15 years now while mixing the colors to create what I want. This was way easier. It all came ready to go. Best part was.... no clean up, just dispose of everything. That’s a big plus for me these days. Color was beautiful.
Date published: 2020-06-04
Rated 5 out of 5 by from Exactly the hair color I wanted! I'm a red head, it's hard to find hair color that comes out the right tone. After doing the questionnaire, I quickly received my box in the mail. Not only was it easy to apply but it came out the tone they said it would and my hair was soft and undamaged.
Date published: 2020-06-04
Rated 5 out of 5 by from Home Coloring I PURCHASED THE CUSTOM HAIRCLOR AND APPLIED IT TO MY HAIR. I FOLLOWED THE INSTRUCTIONS AND FOUND THE PROCESS SIMPLE AND MOST OF ALL SUCCESSFUL. MY HAIR LOOKS GOOD AND I WOULD CERTAINLY RECOMMEND L'OREAL TO MY FRIENDS.
Date published: 2020-06-04
Rated 5 out of 5 by from Even better than anticipated I bought this color looking for something better for my hair than the box in the grocery store, but more affordable than a trip to the salon and boy did it deliver! For a great price I got a rich, beautiful color and my hair texture smooth and soft. The process of selecting a color is easy and straightforward, and the kit comes with all the bells and whistles (application brush, stain block and remover, intensive conditioner, and 2(!) sets of gloves). I’ll definitely be keeping my subscription.
Date published: 2020-06-04
Rated 5 out of 5 by from After I managed to make my hair “COVID Red...” Trying to touch up my beautiful color that my hair stylist had given me, I ended up with what I called “COVID Red!” It was bright and alarming! I did the video chat with Lorena and she was informative and understanding. The box arrived and I was nervous that I would make it worse, but I followed the instructions and voila, the bright red was gone! Phew! Its is a bit darker than I really wanted, but it is so much better. Maybe I’ll do another video chat to make it lighter next time around. Thank you!
Date published: 2020-06-04
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Print

Hi i just used color oops on my hair i want to know if i can dye my hair a dark ash blonde and what results will i have

Asked by: Zamorita
We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-05-21

I was thinking of going red over quarantine because no one can see me but I don’t want it to last super long and I just want to know how long this last before it fades like it was never there.

Asked by: Julia
Hi there! Thanks for your interest in our Personalized Haircolor. Based on your hair goals, current condition and your lifestyle, we will recommend either a permanent or demi-permanent haircolor (sometimes both!) Our permanent haircolors have a low-ammonia base, while our demi-permanents are ammonia-free!
Answered by: Color&Co
Date published: 2020-05-19

My hair has a tendency to turn brassy therefore always finished it off with toner.  Is it included?

Asked by: Ycnan
Hi there! We are excited to hear you want to use our Personalized Haircolor! For the best shade selection, you can use our Personalized Quiz tool or Video Chat with a stylist. If you have any other questions, feel free to reach out!  Get started here: http://tinyurl.com/ycxru9tl
Answered by: Color&Co
Date published: 2020-05-08

i had a great colorist who covered my totally gray jair with a natural lookong color. Can this product cover all grey hair?

Asked by: bobbie
Hi Bobbie, Yes! We offer permanent hair color for complete gray coverage. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-04-27

Why are the ingredients? The + menu next to ingredients on your website does not work. Can you paste them here?

Asked by: AnnaW
Hello, Please message us the shade name you are interested in, and we would be happy to send you the full list of ingredients!
Answered by: Color&Co
Date published: 2020-04-23

I just need to cover my grey roots. I have medium length hair and don't need overall color. Do I have to use the whole bottle or can I get 2 uses out of the kit?

Asked by: Camille
Hi Camille! Thank you for your interest in our personalized at home color boxes! Once mixing your formula and developer we recommend using it all as the rest can not be saved due to it oxidizing and loosing its potency. We do offer a root touch up and if needed, we can send out two color boxes for a full head application. We highly recommend connecting with one of our pro's via video chat who can help pick a perfect shade for you! Click here to connect with a pro now: https://www.colorandco.com/get-started Thank you!
Answered by: Color&Co
Date published: 2020-04-20

Hi! i bought your hair color and was wondering do i shampoo after i rinse the color off? there is conditioner in the box and the directions say condition but nothing about washing with shampoo. please let me know.

Asked by: Mel
For best results, we suggest to rinse well and follow with our Flow Conditioner.
Answered by: Color&Co
Date published: 2020-04-16

Hello, my name is Paula and need to cover my grey roots until I can see my Hair Dresser after this Corona Virus is over. She suggested the color you carry from L'Oréal, she uses a level 4 on me and thought maybe warm or gold tones with your colors.

Asked by: Paula
Hi Paula :) Thank you for your interest in our products! There are two ways to receive your personalized hair color formula. You can take our color quiz, or consult with one of our licensed colorists via video chat. We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-04-16
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