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Get Your Custom Haircolor by L'Oréal is rated 4.4 out of 5 by 3487.
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Get Your Custom Haircolor by L'Oréal

Salon-quality hair dye.

Subscribe & Save 25%

Why Subscribe?
  • $21.90

    Auto-replenish

  • $29.90

    One Time

Color&Co offers salon-quality personalized haircolor, created with an exclusive L'Oreal formula with professional-grade color pigments, rich conditioners and shine-boosting ingredients. It's a salon color experience, delivered right to your door. Every Colorbox we make is hand-crafted for your hair and your specific haircolor goal. With the information you provide through the face-to-face consultation or color quiz, we create a custom color just for you, signified by your own unique formula ID.
Your unique custom-color, blended with salon-grade dyes and coconut oil, leaves hair vibrant, soft and shiny. This nourishing, non-fading formula provides:

long-lasting color from root to tip
a natural, healthy-looking result that respects the natural variations of your hair
100% gray coverage, even on pesky grays
Custom-color blend with coconut oil
Paraben-free
Resorcinol-free
PPD-free

Ingredients differ with each personalized Colorbox. Please refer to your personalized instructions for the full ingredient list.

What's In The Box

Your Custom Color

Your new color, made just for you

Personalized Instructions

For a flawless haircolor application

Cream Developer

Activates your new custom color

Stain Block

Helps prevent unwanted staining

Stain Eraser

Removes color stains

Infuse Replenishing Conditioner

Use after color to boost moisture

2 Pairs of Gloves

Protect your hands and wear gloves while mixing, applying, and rinsing your color

Reusable Colorbrush

Use to check for missed spots. Sent only in your first kit.

Show Off Your Personalized Shade

tag @colorandco on social
for a chance to be featured.
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Rated 5 out of 5 by from Well known Just used it and loved my color. Very close to my own. Very vibrant.
Date published: 2021-04-09
Rated 5 out of 5 by from Easy to use OMG...IM 55 years young and I was really scared to do this by myself, but it was so easy to do and I love the outcome. I will never buy store bought or pay high price for color again.... LOVE IT
Date published: 2021-04-08
Rated 5 out of 5 by from Beatiful color Since I've been using this productvwomen actually approach me and say how beautiful thr color is and how shiny my hair is.
Date published: 2021-04-08
Rated 5 out of 5 by from Perfection Color was rich and the contents of the box perfect. Had everything.
Date published: 2021-04-08
Rated 5 out of 5 by from Very Impressed First time user and I love the color!! Application was so easy. Completely covered my grey. The only small negative was the delay in receiving the product.
Date published: 2021-04-08
Rated 5 out of 5 by from LOVE the color and came with everything I need I’ve had a similar subscription to another hair color company which I ended a year ago. I was searching for another good at-home hair coloring when I saw that Color & co by L’Oréal won the Allure award. Was very excited to receive it and when I did, I colored my hair the same day (goaway little gray hairs lol). It came out exactly how I wanted it and was really easy. Looked like I just came back from the salon once I blew out my hair. I also was impressed that I didn’t even need to shampoo, just condition which smelled amazing. I definitely will continue to subscribe!
Date published: 2021-04-07
Rated 5 out of 5 by from Wonderful color! Color blended perfectly with my current hair color and covered my stubborn gray roots! Hair left very soft and healthy.
Date published: 2021-04-07
Rated 5 out of 5 by from Saved My Hair I bought this 2 months ago during a phase where I wanted to go back to brown from blonde, but then changed my mind. I kept it under my bed for a while and stuck with my blonde hair. I decided to go to an institute to get my hair touched up with more blonde for summer, but my hair was turned orange and uneven. I was horrified and distressed. I immediately ran home and took out color & co and colored my hair back to brown. It covered up all of the blonde with no green tint, and all of the orange without any weird coloring. My hair is now back to a beautiful brown. Sad to see the blonde go, but color & co literally saved my hair. It feels healthier and shinier than before and I couldn’t be happier with the outcome.
Date published: 2021-04-07
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Print

I have dark hair..almost black..and I got the Light Warm Beige Brown Demi-Permanent hoping that it will lighten my hair up a lot? Now I’m reading that this isn’t working for people. What should I do??? I wanted caramel colored hair...

Asked by: Van
Hi there, Color will not lift hair that has already been colored. Only bleach in a highlighting kit will lift/lighten the hair. Please give us a call at 1-888-742-6567 or visit shop.colorandco.com/contact-us to message us so we can assist you further. We look forward to hearing from you!
Answered by: Color&Co
Date published: 2021-02-25

How do I know if I am ordering permanent or Demi-permanent color? 

Asked by: Jess314
Hi Jess314! Your order will show Permanent or Demi Permanent on its packaging and will either have 10V for Demi or 20V for Permanent. Feel free to call us if you have any questions about your order 1-888-742-6567.
Answered by: Color&Co
Date published: 2021-02-25

Is this product cruelty free?

Asked by: Rosey
Hi there! Color & Co, a brand of L’Oreal, does not test any of its products or ingredients on animals and has been at the forefront of alternative methods for over 30 yrs. For more information, please click here: http://tinyurl.com/ukl3sw8
Answered by: Color&Co
Date published: 2020-12-29

Is this semi permanant and does it have harsh chemicals like ammonia

Asked by: Rho
The permanent shades are resorcinol & PPD free with a low-ammonia base. The demi permanent shades are resorcinol, PPD and ammonia free.
Answered by: Color&Co
Date published: 2020-08-13

Hello I have 4 inches of gray and dark brown on my roots and the rest is a brassy medium brown.  What do you recommend.  I like the rich Carmel with highlights look.  Help Thank you 

Asked by: Janie777
Thank you for your interest in our products! There are two ways to receive your personalized hair color formula. You can take our color quiz, or consult with one of our licensed colorists via video chat. We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-08

I can’t open the ingredients list. I want to check them since, it’s a deal breaker when it comes to hair color. Can someone answer with the full ingredients list? Thank you 

Asked by: EC1217
Hi! Please call or message us directly with the name of your shade you are interested in. We would be happy to provide you with the full list of ingredients.
Answered by: Color&Co
Date published: 2020-06-08

Hi i just used color oops on my hair i want to know if i can dye my hair a dark ash blonde and what results will i have

Asked by: Zamorita
We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-05

I was thinking of going red over quarantine because no one can see me but I don’t want it to last super long and I just want to know how long this last before it fades like it was never there.

Asked by: Julia
Hi there! Thanks for your interest in our Personalized Haircolor. Based on your hair goals, current condition and your lifestyle, we will recommend either a permanent or demi-permanent haircolor (sometimes both!) Our permanent haircolors have a low-ammonia base, while our demi-permanents are ammonia-free!
Answered by: Color&Co
Date published: 2020-05-25
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