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Get Your Custom Haircolor by L'Oréal is rated 4.4 out of 5 by 2339.
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Get Your Custom Haircolor by L'Oréal

Salon-quality hair dye delivered to your door.

  • $19.90

    Auto-replenish

  • $26.90

    One Time

Color&Co offers salon-quality personalized haircolor, created with an exclusive L'Oreal formula with professional-grade color pigments, rich conditioners and shine-boosting ingredients. It's a salon color experience, delivered right to your door. Every Colorbox we make is hand-crafted for your hair and your specific haircolor goal. With the information you provide through the face-to-face consultation or color quiz, we create a custom color just for you, signified by your own unique formula ID.
Your unique custom-color, blended with salon-grade dyes and coconut oil, leaves hair vibrant, soft and shiny. This nourishing, non-fading formula provides:

long-lasting color from root to tip
a natural, healthy-looking result that respects the natural variations of your hair
100% gray coverage, even on pesky grays
Custom-color blend with coconut oil
Paraben-free
Resorcinol-free
PPD-free

Ingredients differ with each personalized Colorbox. Please refer to your personalized instructions for the full ingredient list.

What's In The Box

Your Custom Color

Your new color, made just for you

Personalized Instructions

For a flawless haircolor application

Cream Developer

Activates your new custom color

Stain Block

Helps prevent unwanted staining

Stain Eraser

Removes color stains

Infuse Replenishing Conditioner

Use after color to boost moisture

2 Pairs of Gloves

Protect your hands and wear gloves while mixing, applying, and rinsing your color

Reusable Colorbrush

Use to check for missed spots. Sent only in your first kit.

Show Off Your Personalized Shade

tag @colorandco on social
for a chance to be featured.
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Rated 5 out of 5 by from I love this color! I have been coloring at home for over 20 years and never have been as happy with a product as I am with this one. The color is spot on and I get tons of compliments. Easy to use and not drippy like some others.
Date published: 2020-07-11
Rated 5 out of 5 by from Loved the color and the coverage I was really happy with the results. All my grays were covered and the color blended perfectly.
Date published: 2020-07-11
Rated 5 out of 5 by from Best I love it. I already recommended someone to this. I already see the color
Date published: 2020-07-10
Rated 5 out of 5 by from Excellent hair color This is awesome hair color as I am heavily gray haired, and this hair color completely covered the gray. I was ver happy to see no gray, beautiful color and soft natural looking hair with this product!
Date published: 2020-07-10
Rated 5 out of 5 by from Success! I was struggling to make the drugstore boxes of hair color work, and the Covid-grey look is not for me. So I gave this a shot and I'm so glad I did. Saved $100s, didn't have to endure an awkward nervous masked experience in the hair salon, and my hair looks really fantastic. I get compliments and I love it too. the process is simple, if a little messy, but so worth it.
Date published: 2020-07-09
Rated 5 out of 5 by from Really great quality! im so happy that i came across this hair dye online and decided to try it out! honestly my hair looks great and i feel great! i was so nervous to dye my own hair because i usually go to a professional but this was fun and it came out amazing! my hair is now all one color and looks very healthy. will definitely be repurchasing.
Date published: 2020-07-09
Rated 5 out of 5 by from Love the color I colored my hair about a month ago and it still looks great. Usually with a golden color I get a little brassy after a few weeks but the color still looks fresh. I had some highlights from over a year ago. This color blended in my regrowth and previously colored hair to one color. I’m very happy with the results!
Date published: 2020-07-08
Rated 5 out of 5 by from Simple with great results I have done many prior at-home color applications, and this gave me the best results I've ever had. The color penetrated my grays really well. The products smelled good. I love that I can get this in a subscription model.
Date published: 2020-07-08
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Is this semi permanant and does it have harsh chemicals like ammonia

Asked by: Rho
The permanent shades are resorcinol & PPD free with a low-ammonia base. The demi permanent shades are resorcinol, PPD and ammonia free.
Answered by: Color&Co
Date published: 2020-06-29

Hello I have 4 inches of gray and dark brown on my roots and the rest is a brassy medium brown.  What do you recommend.  I like the rich Carmel with highlights look.  Help Thank you 

Asked by: Janie777
Thank you for your interest in our products! There are two ways to receive your personalized hair color formula. You can take our color quiz, or consult with one of our licensed colorists via video chat. We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-08

I can’t open the ingredients list. I want to check them since, it’s a deal breaker when it comes to hair color. Can someone answer with the full ingredients list? Thank you 

Asked by: EC1217
Hi! Please call or message us directly with the name of your shade you are interested in. We would be happy to provide you with the full list of ingredients.
Answered by: Color&Co
Date published: 2020-06-08

Hi i just used color oops on my hair i want to know if i can dye my hair a dark ash blonde and what results will i have

Asked by: Zamorita
We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-05-21

I was thinking of going red over quarantine because no one can see me but I don’t want it to last super long and I just want to know how long this last before it fades like it was never there.

Asked by: Julia
Hi there! Thanks for your interest in our Personalized Haircolor. Based on your hair goals, current condition and your lifestyle, we will recommend either a permanent or demi-permanent haircolor (sometimes both!) Our permanent haircolors have a low-ammonia base, while our demi-permanents are ammonia-free!
Answered by: Color&Co
Date published: 2020-05-19

My hair has a tendency to turn brassy therefore always finished it off with toner.  Is it included?

Asked by: Ycnan
Hi there! We are excited to hear you want to use our Personalized Haircolor! For the best shade selection, you can use our Personalized Quiz tool or Video Chat with a stylist. If you have any other questions, feel free to reach out!  Get started here: http://tinyurl.com/ycxru9tl
Answered by: Color&Co
Date published: 2020-05-08

i had a great colorist who covered my totally gray jair with a natural lookong color. Can this product cover all grey hair?

Asked by: bobbie
Hi Bobbie, Yes! We offer permanent hair color for complete gray coverage. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-04-27

Why are the ingredients? The + menu next to ingredients on your website does not work. Can you paste them here?

Asked by: AnnaW
Hello, Please message us the shade name you are interested in, and we would be happy to send you the full list of ingredients!
Answered by: Color&Co
Date published: 2020-04-23
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