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Get Your Custom Haircolor by L'Oréal

Take the Quiz or Video-Chat with an Expert

Get Your Custom Haircolor by L'Oréal is rated 4.3 out of 5 by 433.
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Salon-quality hair dye, delivered to your door.
  • $19.90

    Auto-replenish

  • $26.90

    One Time

Take The Color QuizOr Start Free Video-Chat

 

Benefits

Color&Co offers salon-quality personalized haircolor, created with an exclusive L'Oreal formula with professional-grade color pigments, rich conditioners and shine-boosting ingredients. It's a salon color experience, delivered right to your door. Every Colorbox we make is hand-crafted for your hair and your specific haircolor goal. With the information you provide through the face-to-face consultation or color quiz, we create a custom color just for you, signified by your own unique formula ID.
Your unique custom-color, blended with salon-grade dyes and coconut oil, leaves hair vibrant, soft and shiny. This nourishing, non-fading formula provides:

long-lasting color from root to tip
a natural, healthy-looking result that respects the natural variations of your hair
100% gray coverage, even on pesky grays

Ingredients

Custom-color blend with coconut oil
Paraben-free
Resorcinol-free
PPD-free

Ingredients differ with each personalized Colorbox. Please refer to your personalized instructions for the full ingredient list.

What's In The Box

Your Custom Color

Your new color, made just for you

Personalized Instructions

For a flawless haircolor application

Cream Developer

Activates your new custom color

Stain Block

Helps prevent unwanted staining

Stain Eraser

Removes color stains

Infuse Replenishing Conditioner

Use after color to boost moisture

2 Pairs of Gloves

Protect your hands and wear gloves while mixing, applying, and rinsing your color

Reusable Colorbrush

Use to check for missed spots. Sent only in your first kit.
Print
Rated 5 out of 5 by from Color come out perfect! I purchased this thinking it would be just like any other drug store box of color I used to buy. Turns out, its far from any other box. My color has been washed 5 times and shows no sign of washout!
Date published: 2020-01-29
Rated 5 out of 5 by from Great staying power! Im very happy I tried this out because the color is beautiful and the color has not noticeably faded since I did it 2 weeks ago.
Date published: 2020-01-28
Rated 5 out of 5 by from My color was perfect as a result of the quiz Love the color and the complete instructions for application
Date published: 2020-01-27
Rated 5 out of 5 by from Perfect color! I've tried personalized color from other companies in the past and was disappointed with the outcome. Color and Co was perfect!! Covered my grays and was exactly what I was looking for!!
Date published: 2020-01-22
Rated 5 out of 5 by from Love it!! Love my new hair color! Love the video chat! It was great to hear recommendations from the colorist who could see my hair from the video. Thank you!
Date published: 2020-01-20
Rated 5 out of 5 by from Awesome color. I tried for the first time, I love everything about this product. Less packaging than the previous company I used, personalized information, the texture of the product, how easy is it to use. The final color is right on point.
Date published: 2020-01-20
Rated 5 out of 5 by from Over all the L'Oreals Color&Co home hair kit is a plus for me, beats sitting ar the hairdresser for a hours and you hair looks amazing in the long run!
Date published: 2020-01-17
Rated 5 out of 5 by from This box was so awesome!! It was personalized just for me and made me feel special and like I was getting something super high end but for a great price. The color came out exactly like I described I wanted to the stylist!!
Date published: 2020-01-16
Rated 5 out of 5 by from Experienced colorer- this is THE BEST I have colored my hair at home before, so I had a idea of what to expect, but this far exceeded my expectations. The color was easy to apply, rinsed out easily, and for maybe the first time ever, I didn't find any leftover on my pillowcases! Will definitely continue to use this coloring system.
Date published: 2020-01-13
Rated 5 out of 5 by from Easy, Lovely Color and Shine Everything was so easy to follow. The color came out beautiful. It was exactly the shade I wanted. Covered my hair even and nicely. The conditioner gave my hair a nice shine. Better than any hair salon ever did. I am well pleased. Wish I had a cap to cover while developing though.
Date published: 2020-01-13
Rated 5 out of 5 by from love it Easy to use great color I like having all the ingredients in one box
Date published: 2020-01-13
Rated 5 out of 5 by from So easy to use the quiz and have personalized hair coloring sent to your door!! Loved the color and the experience! Very easy to use (if you follow the steps and use all the stuff provided I.e gloves and so on)
Date published: 2020-01-09
Rated 5 out of 5 by from Easy application love color First time using l'oreal salon quality cookie at home. Very easy application and it felt salon quality.
Date published: 2020-01-02
Rated 5 out of 5 by from I love my new color The overall experience was great, instructions are very clear and easy to follow. The most important thing was the final result and its fantastic! I cant wait to receive my suscription every 8 weeks, my personalized Colorbox makes my life easier!
Date published: 2019-12-31
Rated 5 out of 5 by from Love it I love the color and the conditioner that come with it leave you hair super soft and smells so good
Date published: 2019-12-30
Rated 5 out of 5 by from Great overall I love how they listened to what I wanted in the color!! It is exactly what I wanted. It compliments my skin tone and I have gotten so many compliments from random people!!
Date published: 2019-12-26
Rated 5 out of 5 by from Loved this color hair care for a quick solution in between my normal hair salon visits! Mixed quickly applied smooth and the color allowed me to blend my darker hair line into my grown out highlights. The blonde turned out a little more red than I wanted but it was honestly much better looking than my harsh non highlighted hair growth.
Date published: 2019-12-26
Rated 5 out of 5 by from Love that it’s personalized! I bought it a gloss to make my natural color more shiny and vibrant! My hair looks amazing!
Date published: 2019-12-23
Rated 5 out of 5 by from It was really cool that the box was delivered right to my house and the video consultation was my favorite part. I got the Demi permanent because I did not want to lose my gray and it still hasnt washed out I messaged them and they said its due to my hair being healthy. Its retaining the color longer. I couldnt be mad about that. If youre going to complement the health of my hair well then I guess its OK.
Date published: 2019-12-22
Rated 5 out of 5 by from I loved the video consultation and the packaging was spectacular they even printed my name on the bottles specially made for me it was perfect and the results were amazing Im actually blown away by this brand and have purchased more products on my own since receiving them to review in my voxbox
Date published: 2019-12-21
Rated 5 out of 5 by from Great coverage I have so much trouble dying my hair. Every dye I’ve ever tried has just not taken all over so I’m left with gaps in color. This provides full coverage and I got SO many complements on it.
Date published: 2019-12-20
Rated 5 out of 5 by from I loved this product. It did not love me back, but that was not of any fault of the product. I did try it and my color turned out great to blend with my natural colors. I did the virtual consultation with a stylist and my only complaint through the process was I dont think my already highlighted color was taken into consideration so my color was slightly darker than I would have liked. I still think this is a great option for someone wanting a great solution to coloring their own hair on a budget.
Date published: 2019-12-20
Rated 5 out of 5 by from Great coverage It's a liquid hair color, which I wasn't expecting. It was way messier than cream color... But I guess my original problem was that last time I colored my hair I used cream color and it was all spotty. This definitely gave me way better and more even coverage. Color is sharp looking, shiny; my hair feels great. I had been using Madison Reed which is slightly more expensive and they have less colors to choose from. Going forward I see myself sticking to this brand.
Date published: 2019-12-19
Rated 5 out of 5 by from I was pleasantly surprised at the application process. It was easy enough to do on yourself. My hair was so, so soft after coloring. The color is just what I wanted. Ill definitely be buying more boxes. The price wasnt too bad!
Date published: 2019-12-19
Rated 5 out of 5 by from I was very apprehensive about using this as I usually go to a salon for highlights. The consultation was awesome, the stylist was so sweet and took her time answering all my questions. She sent 2 bottles of color so I had enough to cover my long hair! I waited about 2 weeks to use it, but I am not disappointed in the results at all! I have gotten so many compliments on my hair. The color actually worked with my old highlights, and it looks so great! I also got the shampoo and conditioner in the mail for free! Highly recommend this product!
Date published: 2019-12-18
Rated 5 out of 5 by from Color&Co Respect Sulfate Free Shampoo is definitely safe and made for color treated hair. I started out with a new color from Color&Co and adding this to my regimen to maintain my color has helped a lot. Some shampoos will wash out you color, but this one has helped maintain it well with little wash out. I've gotten a lot of compliments on how healthy and shiny my hair looks. My hair feels great too. It always feels soft and easy to manage after washes. #colorandco #myperfecthaircolor
Date published: 2019-12-18
Rated 5 out of 5 by from I got this color and co personalized hair color kit in a vox box about a month ago , and OMG! i absolutely LOVE it ! It left my hair smelling nice, feeling good,and looking flawless. If you want a home color personalized JUST FOR YOU that gives you that salon feel then this is it! Color and Co is the way to go ! Thankyou influenster #influenster #voxbox #colorandco #complementary #salonfinishfeeling #personalizedhaircolor
Date published: 2019-12-18
Rated 5 out of 5 by from I know this brand is new but its the bomb if you like to do your hair at home. I like this brand and how well it colored my hair leaving a rich color. I used a Demi color first round cause I wasnt sure how well I was going to like the product & outcome, while I was left speechless on the outcome. My hair was left to feel absolutely amazing and the color looking stunning. It also somehow added in some highlights leaving it looking like a pro did it. My hair has shine back to it and also feels amazing. It doesnt feel so coarse. The product has a beautiful Intriguing smell. The cost is affordable and its so simple to use. You have a pro right there to help guide you in the right formula you want to succeed. Highly recommend this product.
Date published: 2019-12-17
Rated 5 out of 5 by from Very satisfied with my color! I have never dyed my hair before and I was scared to start, but the silvery grays that started popping up this year needed to go. I did the quiz and was recommended a rich shade of brown very similar to my natural color. I absolutely love the results - my hair looks shiny and healthy.
Date published: 2019-12-16
Rated 5 out of 5 by from LOVE IT! I’m 3 washes in and the color has not faded. I love the new color, it’s exactly what I was looking for. I’m so excited and this product!!
Date published: 2019-12-10
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Print

Is your line of hair color gluten free?

Asked by: GlutenFreeGlam
Hi there! Most ingredients derived from grain sources are highly refined and retain no traces of gluten proteins. For less refined ingredients from natural sources, Color & Co has established strict limits on the level of potentially allergenic proteins. Since individuals exhibit a wide range of sensitivities to these proteins, if you have any questions or concerns you should discuss with your medical care provider. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient.Please feel free to reach out if you need any additional assistance.
Answered by: Color&Co
Date published: 2020-02-11

Will it be okay to use this from dark hair to lighter?

Asked by: myles
Hello, At this time, we do not offer a Highlighting or Bleaching kit to go lighter. Haircolor will not lift hair color to a lighter level.
Answered by: Color&Co
Date published: 2019-11-26

Will the hairdye appear lighter on my the grey hairs or will it appear the same color? Multitonal or all one color? 

Asked by: Mimi
Hi Mimi! The results that you will get with Color & Co vary depending on the color it is. Permanent will give you a solid grey coverage. Demi-Permanent will give you more of a grey blended result. Please be sure to visit our website and take a live consultation with one of our stylist. They would be more than glad to assist you on helping you find the perfect color! Thank you :)
Answered by: Color&Co
Date published: 2019-10-17

Hello, do you custom make non toxic dyes?

Asked by: Marisol
Our permanent shades are resorcinol & PPD free with a low-ammonia base and our demi permanent shades are resorcinol, PPD and ammonia free. You will receive a complete list of ingredients for all products included in your order!
Answered by: Color&Co
Date published: 2019-10-10
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