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Get Your Custom Haircolor by L'Oréal is rated 4.4 out of 5 by 2752.
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Get Your Custom Haircolor by L'Oréal

Salon-quality hair dye delivered to your door.

Subscribe & Save 25%

Why Subscribe?
  • $19.90

    Auto-replenish

  • $27.90

    One Time

Color&Co offers salon-quality personalized haircolor, created with an exclusive L'Oreal formula with professional-grade color pigments, rich conditioners and shine-boosting ingredients. It's a salon color experience, delivered right to your door. Every Colorbox we make is hand-crafted for your hair and your specific haircolor goal. With the information you provide through the face-to-face consultation or color quiz, we create a custom color just for you, signified by your own unique formula ID.
Your unique custom-color, blended with salon-grade dyes and coconut oil, leaves hair vibrant, soft and shiny. This nourishing, non-fading formula provides:

long-lasting color from root to tip
a natural, healthy-looking result that respects the natural variations of your hair
100% gray coverage, even on pesky grays
Custom-color blend with coconut oil
Paraben-free
Resorcinol-free
PPD-free

Ingredients differ with each personalized Colorbox. Please refer to your personalized instructions for the full ingredient list.

What's In The Box

Your Custom Color

Your new color, made just for you

Personalized Instructions

For a flawless haircolor application

Cream Developer

Activates your new custom color

Stain Block

Helps prevent unwanted staining

Stain Eraser

Removes color stains

Infuse Replenishing Conditioner

Use after color to boost moisture

2 Pairs of Gloves

Protect your hands and wear gloves while mixing, applying, and rinsing your color

Reusable Colorbrush

Use to check for missed spots. Sent only in your first kit.

Show Off Your Personalized Shade

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Rated 5 out of 5 by from True to color It was so simple to apply and the color is fantastic. I will definitely be using this product from now on.
Date published: 2020-10-23
Rated 5 out of 5 by from Easy and nice I was afraid because I had never dye my hair by myself before but this is so easy to use and love the result
Date published: 2020-10-23
Rated 5 out of 5 by from Great in the time of Covid Great advice from the colorist on the online video chat!
Date published: 2020-10-22
Rated 5 out of 5 by from Exactly what I was looking for The color was exactly what I was looking for and matched the online swatch perfectly. Application process was beyond easy. I have really long hair so I had to get some help from mom in terms of actually dyeing my hair. She was really impressed with how easily the dye spread and coated my hair. The color is gorgeous and I love that I won’t have to run to the store to get another box or struggle with remembering what color I used — the convenience of having it delivered is so nice. Also: I have thick hair that reaches the middle of my back, so I had to use two bottles.
Date published: 2020-10-22
Rated 5 out of 5 by from Amazing! This color was PERFECT, it was exactly what I wanted and blended beautifully with my existing color. My hair is shiny, smooth and healthy after! Would and will highly recommend!!
Date published: 2020-10-22
Rated 5 out of 5 by from Rich Salon Color I was skeptical at first to try an at home hair color, but I am so glad I did! The color guide quiz was perfectly tailored to help find the exact right color for me. As for the application- easy breezy. I had my sister help out with the back since I have very long thick hair. We got the color on and processing in no time. I ended up using a level 5 ash brown, and it matched up exactly to my roots. Color was consistent throughout, and covered extremely well. It took a few washes to actually get all of the color to rinse free, but I used two bottles since I have so much hair. Weeks later, my color looks fabulous! And best of all, no staining on my face, ears or neck! The color guard serum worked like a charm. I am super happy overall!!
Date published: 2020-10-22
Rated 5 out of 5 by from Beautiful color I'm so happy with the color. I didn't know how to achieve it since originally I had three colors black in my roots and from the middle to end a balayage. Once I had the video call/appointment with the hairdresser I made my decision, and I totally love the color is even through all my hair. I'm worry since is a red is going to fade away but we'll see if last longer that the one I paid at the salon (less than a month)
Date published: 2020-10-21
Rated 5 out of 5 by from Great service It was nice being able to talk to hair stylist about what color would work for me. I live in Tennessee and salons don’t have to wear masks anymore. So instead of my blonde highlights I opted to dye it a light brown. It was better than store bought boxed dye.
Date published: 2020-10-21
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Print

I just need to cover my grey roots. I have medium length hair and don't need overall color. Do I have to use the whole bottle or can I get 2 uses out of the kit?

Asked by: Camille
Hi Camille! Thank you for your interest in our personalized at home color boxes! Once mixing your formula and developer we recommend using it all as the rest can not be saved due to it oxidizing and loosing its potency. We do offer a root touch up and if needed, we can send out two color boxes for a full head application. We highly recommend connecting with one of our pro's via video chat who can help pick a perfect shade for you! Click here to connect with a pro now: https://www.colorandco.com/get-started Thank you!
Answered by: Color&Co
Date published: 2020-07-14

Hi! i bought your hair color and was wondering do i shampoo after i rinse the color off? there is conditioner in the box and the directions say condition but nothing about washing with shampoo. please let me know.

Asked by: Mel
For best results, we suggest to rinse well and follow with our Flow Conditioner.
Answered by: Color&Co
Date published: 2020-05-24

Hello, my name is Paula and need to cover my grey roots until I can see my Hair Dresser after this Corona Virus is over. She suggested the color you carry from L'Oréal, she uses a level 4 on me and thought maybe warm or gold tones with your colors.

Asked by: Paula
Hi Paula :) Thank you for your interest in our products! There are two ways to receive your personalized hair color formula. You can take our color quiz, or consult with one of our licensed colorists via video chat. We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-06

Is your line of hair color gluten free?

Asked by: GlutenFreeGlam
Hi there! Most ingredients derived from grain sources are highly refined and retain no traces of gluten proteins. For less refined ingredients from natural sources, Color & Co has established strict limits on the level of potentially allergenic proteins. Since individuals exhibit a wide range of sensitivities to these proteins, if you have any questions or concerns you should discuss with your medical care provider. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient.Please feel free to reach out if you need any additional assistance.
Answered by: Color&Co
Date published: 2020-06-05

Will it be okay to use this from dark hair to lighter?

Asked by: myles
Hello, At this time, we do not offer a Highlighting or Bleaching kit to go lighter. Haircolor will not lift hair color to a lighter level.
Answered by: Color&Co
Date published: 2020-07-14

Will the hairdye appear lighter on my the grey hairs or will it appear the same color? Multitonal or all one color? 

Asked by: Mimi
Hi Mimi! The results that you will get with Color & Co vary depending on the color it is. Permanent will give you a solid grey coverage. Demi-Permanent will give you more of a grey blended result. Please be sure to visit our website and take a live consultation with one of our stylist. They would be more than glad to assist you on helping you find the perfect color! Thank you :)
Answered by: Color&Co
Date published: 2020-05-16

Hello, do you custom make non toxic dyes?

Asked by: Marisol
Our permanent shades are resorcinol & PPD free with a low-ammonia base and our demi permanent shades are resorcinol, PPD and ammonia free. You will receive a complete list of ingredients for all products included in your order!
Answered by: Color&Co
Date published: 2020-05-15
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