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Get Your Custom Haircolor by L'Oréal is rated 4.4 out of 5 by 2499.
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Get Your Custom Haircolor by L'Oréal

Salon-quality hair dye delivered to your door.

Subscribe & Save 25%

Why Subscribe?
  • $19.90

    Auto-replenish

  • $26.90

    One Time

Color&Co offers salon-quality personalized haircolor, created with an exclusive L'Oreal formula with professional-grade color pigments, rich conditioners and shine-boosting ingredients. It's a salon color experience, delivered right to your door. Every Colorbox we make is hand-crafted for your hair and your specific haircolor goal. With the information you provide through the face-to-face consultation or color quiz, we create a custom color just for you, signified by your own unique formula ID.
Your unique custom-color, blended with salon-grade dyes and coconut oil, leaves hair vibrant, soft and shiny. This nourishing, non-fading formula provides:

long-lasting color from root to tip
a natural, healthy-looking result that respects the natural variations of your hair
100% gray coverage, even on pesky grays
Custom-color blend with coconut oil
Paraben-free
Resorcinol-free
PPD-free

Ingredients differ with each personalized Colorbox. Please refer to your personalized instructions for the full ingredient list.

What's In The Box

Your Custom Color

Your new color, made just for you

Personalized Instructions

For a flawless haircolor application

Cream Developer

Activates your new custom color

Stain Block

Helps prevent unwanted staining

Stain Eraser

Removes color stains

Infuse Replenishing Conditioner

Use after color to boost moisture

2 Pairs of Gloves

Protect your hands and wear gloves while mixing, applying, and rinsing your color

Reusable Colorbrush

Use to check for missed spots. Sent only in your first kit.

Show Off Your Personalized Shade

tag @colorandco on social
for a chance to be featured.
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Rated 5 out of 5 by from Amazing. I’ve tried a lot of other at home color and box coloring. I was so satisfied with not only the variety of color selection but the price was great. I love my new color!
Date published: 2020-08-11
Rated 5 out of 5 by from Amazing color and high-touch support I have always paid to get my hair colored, but with COVID I thought I might experiment. I was so wonderfully surprised when a colorist appeared on my screen and picked out the color for me. It was easy creating my own perfect look by just following the instructions in the kit. Have received several compliments on my new color!!! Just ordered my next color set - thank you Color&Co!!!
Date published: 2020-08-10
Rated 5 out of 5 by from Color came out perfect! This was amazing, no harsh smells and the color came out exactly like the preview photo of the color! I literally get a compliment every day on the color
Date published: 2020-08-10
Rated 5 out of 5 by from Great color! I love my color! I was also pleased with all of the little extras in the kit- skin protector, stain remover, two pairs of gloves.
Date published: 2020-08-08
Rated 5 out of 5 by from Color stays I waited until my first hair wash before writing this. I was pleased with how it still looked good after washing it. It covered the grey really well and was well conditioned.
Date published: 2020-08-08
Rated 5 out of 5 by from Wonderful Service, Amazing Color! I had a consult to help choose a color close to my hair, which is brownish purple. Between the two options suggested, I chose the medium brown with plum tones. I was amazed that the product came in 3 days! The steps are were easy to follow and the color turned out just as expected. The conditioner that is included in the process is a must, as it will soften your hair. I am going to try dark brown with vivid purple next time, to bring out the purple more. Overall, I highly recommend this!
Date published: 2020-08-07
Rated 5 out of 5 by from Simple Plenty Beautiful! I’ve been using store boxed color and had a rainbow on my head! I was so pleased to see how this “box” reacted with what I’ve done these past 8 months!
Date published: 2020-08-07
Rated 5 out of 5 by from Amazing results I have been a loyal L'Oreal Preference user - Medium Brown - is perfect for me. For the first time I had highlights added to my hair in March 2020. By July, I wanted to cover the blonde as I just could not get used to the change, but was apprehensive about putting box dye over highlights. I contacted Color & Co., and my colorist, Christine was just amazing! She was very knowledgeable, suggested a great color for me, and took time to thoroughly walk me through the process so I would be comfortable and confident to apply myself at home! Thanks!
Date published: 2020-08-06
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Print

I just need to cover my grey roots. I have medium length hair and don't need overall color. Do I have to use the whole bottle or can I get 2 uses out of the kit?

Asked by: Camille
Hi Camille! Thank you for your interest in our personalized at home color boxes! Once mixing your formula and developer we recommend using it all as the rest can not be saved due to it oxidizing and loosing its potency. We do offer a root touch up and if needed, we can send out two color boxes for a full head application. We highly recommend connecting with one of our pro's via video chat who can help pick a perfect shade for you! Click here to connect with a pro now: https://www.colorandco.com/get-started Thank you!
Answered by: Color&Co
Date published: 2020-04-20

Hi! i bought your hair color and was wondering do i shampoo after i rinse the color off? there is conditioner in the box and the directions say condition but nothing about washing with shampoo. please let me know.

Asked by: Mel
For best results, we suggest to rinse well and follow with our Flow Conditioner.
Answered by: Color&Co
Date published: 2020-04-16

Hello, my name is Paula and need to cover my grey roots until I can see my Hair Dresser after this Corona Virus is over. She suggested the color you carry from L'Oréal, she uses a level 4 on me and thought maybe warm or gold tones with your colors.

Asked by: Paula
Hi Paula :) Thank you for your interest in our products! There are two ways to receive your personalized hair color formula. You can take our color quiz, or consult with one of our licensed colorists via video chat. We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-04-16

Is your line of hair color gluten free?

Asked by: GlutenFreeGlam
Hi there! Most ingredients derived from grain sources are highly refined and retain no traces of gluten proteins. For less refined ingredients from natural sources, Color & Co has established strict limits on the level of potentially allergenic proteins. Since individuals exhibit a wide range of sensitivities to these proteins, if you have any questions or concerns you should discuss with your medical care provider. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient.Please feel free to reach out if you need any additional assistance.
Answered by: Color&Co
Date published: 2020-04-06

Will it be okay to use this from dark hair to lighter?

Asked by: myles
Hello, At this time, we do not offer a Highlighting or Bleaching kit to go lighter. Haircolor will not lift hair color to a lighter level.
Answered by: Color&Co
Date published: 2020-04-15

Will the hairdye appear lighter on my the grey hairs or will it appear the same color? Multitonal or all one color? 

Asked by: Mimi
Hi Mimi! The results that you will get with Color & Co vary depending on the color it is. Permanent will give you a solid grey coverage. Demi-Permanent will give you more of a grey blended result. Please be sure to visit our website and take a live consultation with one of our stylist. They would be more than glad to assist you on helping you find the perfect color! Thank you :)
Answered by: Color&Co
Date published: 2020-04-06

Hello, do you custom make non toxic dyes?

Asked by: Marisol
Our permanent shades are resorcinol & PPD free with a low-ammonia base and our demi permanent shades are resorcinol, PPD and ammonia free. You will receive a complete list of ingredients for all products included in your order!
Answered by: Color&Co
Date published: 2020-04-18
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