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Get Your Custom Haircolor by L'Oréal

Take the Quiz or Video-Chat with an Expert

Get Your Custom Haircolor by L'Oréal is rated 4.4 out of 5 by 2066.
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Salon-quality hair dye delivered to your door.
  • $19.90

    Auto-replenish

  • $26.90

    One Time

Take The Color QuizOr Start Free Video-Chat

 
Color&Co offers salon-quality personalized haircolor, created with an exclusive L'Oreal formula with professional-grade color pigments, rich conditioners and shine-boosting ingredients. It's a salon color experience, delivered right to your door. Every Colorbox we make is hand-crafted for your hair and your specific haircolor goal. With the information you provide through the face-to-face consultation or color quiz, we create a custom color just for you, signified by your own unique formula ID.
Your unique custom-color, blended with salon-grade dyes and coconut oil, leaves hair vibrant, soft and shiny. This nourishing, non-fading formula provides:

long-lasting color from root to tip
a natural, healthy-looking result that respects the natural variations of your hair
100% gray coverage, even on pesky grays
Custom-color blend with coconut oil
Paraben-free
Resorcinol-free
PPD-free

Ingredients differ with each personalized Colorbox. Please refer to your personalized instructions for the full ingredient list.

What's In The Box

Your Custom Color

Your new color, made just for you

Personalized Instructions

For a flawless haircolor application

Cream Developer

Activates your new custom color

Stain Block

Helps prevent unwanted staining

Stain Eraser

Removes color stains

Infuse Replenishing Conditioner

Use after color to boost moisture

2 Pairs of Gloves

Protect your hands and wear gloves while mixing, applying, and rinsing your color

Reusable Colorbrush

Use to check for missed spots. Sent only in your first kit.
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Rated 5 out of 5 by from Very impressed My hair is colored and highlighted and now I had about two inches of mixed grey that had grown out during “shelter in place”. I did not really expect that coloring it myself would look good but felt I had no choice. But it looks great! The consultant was spot on with her assessment of my color and it even Looks like it has different tones to blend with my highlighted hair so I didn’t have a solid line where it had grown out. I’m very pleased and would use this again.
Date published: 2020-05-28
Rated 5 out of 5 by from Great experience As an ex hair designer I am very picky about what products I use. The instructions were detailed (even first timers would be at ease) and the product/results were salon quality!
Date published: 2020-05-28
Rated 5 out of 5 by from Wonderful Great consultation and product with all I needed. Made me feel myself again. Thank you!
Date published: 2020-05-28
Rated 5 out of 5 by from So impressed! When I first took the color quiz I was a little overwhelmed because I didn’t know which one was the tone I actually needed. I spoke to a colorist who was so helpful and nice and he helped me find the best match for me as well as instructions for how to properly blend my roots to the rest of my hair. I was so impressed with the experience and the color results. I can’t wait to get my next box!
Date published: 2020-05-28
Rated 5 out of 5 by from This.Works. And, it’s fabulous. As a first time home hair colorer, I needed insight on how to choose the right tone(s) for me. It was happenstance when I found Color & Co. How cool to get a consultation with just a quick link, and it’s a video call so the expert could see my length, color, goals, etc. Troy was amazing in customizing a color just for me —- I love it and feel like it’s color straight from the salon. Seriously!
Date published: 2020-05-28
Rated 5 out of 5 by from Great Color! Shipping was SO FAST! I really liked using this as an alternative to going to a salon. I spoke with a consultant after taking the quiz to make sure I would get the color I wanted and he was very helpful. I have naturally medium brown hair and colored it a red/copper. The color turned out great!
Date published: 2020-05-28
Rated 5 out of 5 by from Beautiful and easy! First time coloring my own hair...it looks beautiful and feels great. Color advice was perfect!
Date published: 2020-05-28
Rated 5 out of 5 by from AMAZING!! So worth it :-) With Covid-19, many of us are not able to go to our regular salons/ hair people. Before this I had never colored my hair myself at home before, but I saw this company and thought now would be a perfect time to try! This is a lot healthier for your hair than box dye I’ve heard, and it’s lasting so well! I also liked that you could choose amonia free colors, which is what i did. They send you everything you need in your box which is personalized and so cute!! The color I picked out turned out so perfect and accurate :-) I’ll be doing this for a long time now!! The infused conditioner is also a MUST! It made my hair so soft!! Lastly, the option to meet with a stylist before is so awesome! They are very friendly and helpful.
Date published: 2020-05-28
Rated 5 out of 5 by from Happy with color. So glad I decided to try it because my hair needed to be maintained. Happy here!
Date published: 2020-05-27
Rated 5 out of 5 by from Great Color! This was my first time coloring my hair at home and it went great. The color matched perfectly and everything went great.
Date published: 2020-05-27
Rated 5 out of 5 by from Spot on! The color was perfect After I received the color box, it took me a while to commit to doing this myself as I have never colored my hair without the help of a salon. But with the times we're in I knew I had to go forward and am happy I did. the process was pretty easy. Next time I will line my sink counter with newspaper as I did get pretty sloppy.
Date published: 2020-05-27
Rated 5 out of 5 by from Feeling Beautiful! What a fantastic color system! Easy to use for a beginner! The conditioner is excellent. Color was exactly what I requested.would NOT hesitate to use this product again.
Date published: 2020-05-27
Rated 5 out of 5 by from Matched my color perfectly! I was so nervous to dye my own roots, it’s gone poorly in the last. The quiz matches me with my EXACT color that I get at the salon. This is going to save me from having to go every six weeks!!!
Date published: 2020-05-27
Rated 5 out of 5 by from Great Coverage and Color The color and grey coverage is amazing! The color didn't dry my hair out at all and actually added more shine. I will definitely be buying again.
Date published: 2020-05-27
Rated 5 out of 5 by from Easy to use no horrible oders Purchased to cover my long grown out gray hair. Wanted a summer color. It came out wonderful! Very surprised on quality and over package. So simple! Will order again.
Date published: 2020-05-27
Rated 5 out of 5 by from Excellent results This is the first time I have done my own hair and the results were excellent. It was easy to follow the directions and I liked the color. It covered all my gray.
Date published: 2020-05-27
Rated 5 out of 5 by from Nice rich color! I started my subscription during the virus due to everything being closed and I've decided I'm not going back to the salon! This set has everything you need and is so cuuute and exciting to open. Not to mention the color is basically salon grade.
Date published: 2020-05-27
Rated 5 out of 5 by from Nice Coverage & Easy Application I bought this product due to being in lockdown and not being able to see my stylist. The actual product is great! My hair is soft and easy to manage since coloring- so I am also happy about that. I am a little disappointed in how dark it turned out- I suppose my hair takes to color like crazy. I don’t know but it’s almost black! Will use again but hopeful I can get a lighter shade next time.
Date published: 2020-05-27
Rated 5 out of 5 by from Great color choice and quality grey coverage My video consultant chose a color that was perfect for my dark golden blonde and covered all my coronavirus greys perfectly. I was thrilled with the results and i will be doing this for the foreseeable future.
Date published: 2020-05-27
Rated 5 out of 5 by from Beautiful color Very easy to use. Color is vibrant and covered my greys. Definitely buying again
Date published: 2020-05-27
Rated 5 out of 5 by from Beautiful Color and Coverage This was my first purchase from Color & Co and I absolutely loved the color and coverage. For an at home color it was super simple to use and the results were amazing!
Date published: 2020-05-27
Rated 5 out of 5 by from Amazing color It has an excellent cover, a strong fragrance, but the color is gorgeous. I was afraid that would damage my virgin hair, but no, it looks amazing! And the color is pretty much similar as my on hair.
Date published: 2020-05-27
Rated 5 out of 5 by from Great color ! I bought this color about 3 weeks ago, it was very fast delivered and very easy to apply , after I did the process of coloring my hair , I really love the shade of blonde I got , really professional, Thank you!
Date published: 2020-05-27
Rated 5 out of 5 by from Great color and coverage I just colored my hair with Co&Co for the first time and I love the results. They have better range of colors to choose from and the color is truly multidimensional. Couldn’t be happier!
Date published: 2020-05-27
Rated 5 out of 5 by from So much better than I expected. Wow, It really is Salon quality. My daughter is a stylist and has always warned me not to use boxed hair color. Given the current situation, I decided to give it a try, I am so glad I did. She was even surprised. My hair has dimension, shine and covered my gray. Thanks L'Oreal.
Date published: 2020-05-27
Rated 5 out of 5 by from Better than I expected I haven't colored my own hair in years because otc products always seemed so harsh on my hair and no matter what I did, I never truly liked the end color. Not only was this easy to use and gentle on my hair but the end color was perfect!
Date published: 2020-05-26
Rated 5 out of 5 by from Terrific Great product. All inclusive. Clear instructions plus bonus hints for best results.
Date published: 2020-05-26
Rated 5 out of 5 by from Great first time at home color experience I just wanted something to blend my roots and cover a few strands of gray. This was easy to use and gave me an unbelievably natural result. Very happy! May just be doing my own hair from now on!
Date published: 2020-05-26
Rated 5 out of 5 by from Great package I bought this a couple of weeks ago and got it right away despite the virus slowing shipments. Color is subtle nothing complicated and package comes in personalized to you.
Date published: 2020-05-26
Rated 5 out of 5 by from Perfect shade! Easy to use. Self explanatory directions. Great shade. Covered my grays. Would use again! Won’t be disappointed.
Date published: 2020-05-26
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Print

Hi i just used color oops on my hair i want to know if i can dye my hair a dark ash blonde and what results will i have

Asked by: Zamorita
We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-05-21

I was thinking of going red over quarantine because no one can see me but I don’t want it to last super long and I just want to know how long this last before it fades like it was never there.

Asked by: Julia
Hi there! Thanks for your interest in our Personalized Haircolor. Based on your hair goals, current condition and your lifestyle, we will recommend either a permanent or demi-permanent haircolor (sometimes both!) Our permanent haircolors have a low-ammonia base, while our demi-permanents are ammonia-free!
Answered by: Color&Co
Date published: 2020-05-19

My hair has a tendency to turn brassy therefore always finished it off with toner.  Is it included?

Asked by: Ycnan
Hi there! We are excited to hear you want to use our Personalized Haircolor! For the best shade selection, you can use our Personalized Quiz tool or Video Chat with a stylist. If you have any other questions, feel free to reach out!  Get started here: http://tinyurl.com/ycxru9tl
Answered by: Color&Co
Date published: 2020-05-08

i had a great colorist who covered my totally gray jair with a natural lookong color. Can this product cover all grey hair?

Asked by: bobbie
Hi Bobbie, Yes! We offer permanent hair color for complete gray coverage. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-04-27

Why are the ingredients? The + menu next to ingredients on your website does not work. Can you paste them here?

Asked by: AnnaW
Hello, Please message us the shade name you are interested in, and we would be happy to send you the full list of ingredients!
Answered by: Color&Co
Date published: 2020-04-23

I just need to cover my grey roots. I have medium length hair and don't need overall color. Do I have to use the whole bottle or can I get 2 uses out of the kit?

Asked by: Camille
Hi Camille! Thank you for your interest in our personalized at home color boxes! Once mixing your formula and developer we recommend using it all as the rest can not be saved due to it oxidizing and loosing its potency. We do offer a root touch up and if needed, we can send out two color boxes for a full head application. We highly recommend connecting with one of our pro's via video chat who can help pick a perfect shade for you! Click here to connect with a pro now: https://www.colorandco.com/get-started Thank you!
Answered by: Color&Co
Date published: 2020-04-20

Hi! i bought your hair color and was wondering do i shampoo after i rinse the color off? there is conditioner in the box and the directions say condition but nothing about washing with shampoo. please let me know.

Asked by: Mel
For best results, we suggest to rinse well and follow with our Flow Conditioner.
Answered by: Color&Co
Date published: 2020-04-16

Hello, my name is Paula and need to cover my grey roots until I can see my Hair Dresser after this Corona Virus is over. She suggested the color you carry from L'Oréal, she uses a level 4 on me and thought maybe warm or gold tones with your colors.

Asked by: Paula
Hi Paula :) Thank you for your interest in our products! There are two ways to receive your personalized hair color formula. You can take our color quiz, or consult with one of our licensed colorists via video chat. We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-04-16
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