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Get Your Custom Haircolor by L'Oréal is rated 4.4 out of 5 by 2752.
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Get Your Custom Haircolor by L'Oréal

Salon-quality hair dye delivered to your door.

Subscribe & Save 25%

Why Subscribe?
  • $19.90

    Auto-replenish

  • $27.90

    One Time

Color&Co offers salon-quality personalized haircolor, created with an exclusive L'Oreal formula with professional-grade color pigments, rich conditioners and shine-boosting ingredients. It's a salon color experience, delivered right to your door. Every Colorbox we make is hand-crafted for your hair and your specific haircolor goal. With the information you provide through the face-to-face consultation or color quiz, we create a custom color just for you, signified by your own unique formula ID.
Your unique custom-color, blended with salon-grade dyes and coconut oil, leaves hair vibrant, soft and shiny. This nourishing, non-fading formula provides:

long-lasting color from root to tip
a natural, healthy-looking result that respects the natural variations of your hair
100% gray coverage, even on pesky grays
Custom-color blend with coconut oil
Paraben-free
Resorcinol-free
PPD-free

Ingredients differ with each personalized Colorbox. Please refer to your personalized instructions for the full ingredient list.

What's In The Box

Your Custom Color

Your new color, made just for you

Personalized Instructions

For a flawless haircolor application

Cream Developer

Activates your new custom color

Stain Block

Helps prevent unwanted staining

Stain Eraser

Removes color stains

Infuse Replenishing Conditioner

Use after color to boost moisture

2 Pairs of Gloves

Protect your hands and wear gloves while mixing, applying, and rinsing your color

Reusable Colorbrush

Use to check for missed spots. Sent only in your first kit.

Show Off Your Personalized Shade

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Rated 5 out of 5 by from Easy-Peasy Had a video consultation in which I got a suggestion as to what color blend works, very thorough explanation on how to apply. All my concerns were answered. Ordered the shampoo and conditioner as well and I’m on my 3rd week and still looks great!
Date published: 2020-10-21
Rated 5 out of 5 by from Great color, easy to use! I tried this for the first time & was very happy with the results. The color looks great & left my hair in great condition. Very easy to do!
Date published: 2020-10-21
Rated 5 out of 5 by from Easy application Easy to apply and with good instructions. my hair condition feels as good as having it done in the salon.
Date published: 2020-10-19
Rated 5 out of 5 by from Great features! First time I have used the custom hair color by L’Oréal and love it. Great color and easy to apply.
Date published: 2020-10-19
Rated 5 out of 5 by from Great color and coverage! I tried this for the first time and loved it! Would definitely buy again!
Date published: 2020-10-19
Rated 5 out of 5 by from Amazing Color Match Great brunette color. No red undertones. I’m sold!
Date published: 2020-10-18
Rated 5 out of 5 by from Awesome color The color was perfect. It covered the grays really well. Packaging was great and mixed real well. Liked the brush that came with it
Date published: 2020-10-17
Rated 5 out of 5 by from Love my Hair! Such a great product. My hair is so shiny and soft. Love it.
Date published: 2020-10-16
Rated 5 out of 5 by from Amazing color I wasn't sure how close the color would match the picture online but it was AMAZING! I have gotten so many compliments on the color... I can't wait to keep the color going.
Date published: 2020-10-15
Rated 5 out of 5 by from Awesome hair color! I ordered this last week and I’m so happy with the product. I have been coloring my hair at home for years and this is the best color and coverage I have used. Also my hair was so soft and silky after coloring, not dry like with other store bought dyes. I will def be a customer for ever!
Date published: 2020-10-15
Rated 5 out of 5 by from Amazing Color Covid has taken its toll on those of us who relied on salons. Hmmm...I won't go back for color...this color is on par with the salon.
Date published: 2020-10-14
Rated 5 out of 5 by from Great color I was so happy with the copper blonde color and how it turned out. Also the conditioner that comes in the box is amazing quality. Loved it.
Date published: 2020-10-14
Rated 5 out of 5 by from Covered al my gray !!! This hair color did what most of the others promise ! It covered my gray ! I have very coarse thick hair and mostly gray ! So happy and no brass
Date published: 2020-10-14
Rated 5 out of 5 by from Spot on color Katherine helped me pick the right color. I was a bit nervous using this service but ended up very pleased. Will definitely use again. Thanks Katherine!
Date published: 2020-10-14
Rated 5 out of 5 by from Wow!!!!! Nailed the color! This is the exact color I was looking for and they got it right on the first try!!! Used a different custom color at home service and they could never get what I wanted right in the color, and they cost more!
Date published: 2020-10-14
Rated 5 out of 5 by from Amazing Color with no PPD Have been struggling with hair dye irritating my scalp. This is the first brand that did not burn. Red color gave great coverage and rich color.
Date published: 2020-10-13
Rated 5 out of 5 by from Beautiful Color! Soft Hair! I love the color designed for me and my hair type. I couldn't be happier! It's the exact shade I have been trying to achieve with salons and drug store products. Thank you!!!!
Date published: 2020-10-13
Rated 5 out of 5 by from Love it! Love how well it blended and covered my greys!! The color came out amazing!
Date published: 2020-10-13
Rated 5 out of 5 by from Easy to use This was my first time using this & I am very happy with the results. Good grey coverage & color blend. Easy instructions & great overall instructions. I will be using it again.
Date published: 2020-10-12
Rated 5 out of 5 by from Ease and perfection I Purchased this three weeks ago doing everything online and I love the color it was perfect
Date published: 2020-10-12
Rated 5 out of 5 by from Better than expected I love how it covered my bright red hair but also blending it into the brown its so pretty
Date published: 2020-10-11
Rated 5 out of 5 by from Finally found hair color that works for me When the pandemic began and I couldn't go to the salon, I have tried several different home hair color brands and was disappointed by all of them. I finally came across Color & Co and was surprised that I hadn't heard of it before. It was what I was looking for. Great personalized color and my hair feels healthy. I'll be subscribing.
Date published: 2020-10-11
Rated 5 out of 5 by from great first time experience Was an exclusively salon color experience until 6 months ago. Had a few go rounds w/standard box color w/good success but thought I'd try a little more customized experience. My color did not disappoint! Well packaged, good instructions and great result. I'm probably most grey now, initial coverage is great - we'll see how it holds up over the coming weeks.
Date published: 2020-10-10
Rated 5 out of 5 by from Better than other at home competitors I wanted to wait a week or two before I reviewed this product. I love it. Very happy with my video consultation and the quality of this product. It beats the other comparable competitors that I have tried.
Date published: 2020-10-10
Rated 5 out of 5 by from Came out Perfect! I am thrilled with my product. My hair looks great - soft but with lots of body.
Date published: 2020-10-10
Rated 5 out of 5 by from Salon-quality at affordable price! First time user - so glad I switched from another high-end home color kit. Although the quiz to get my color results was a little difficult to complete on my phone, but once I did it on the laptop, it was a breeze. The quiz was very thorough (better than the other high-end color kit) and felt more like what my stylist asks me in the salon. The kit arrived very quickly (the competition was taking weeks!) and packaged so beautifully. Everything was clearly labeled, including my name (love!) making it feel custom and special. Instructions were simple. Two pairs of gloves were included - one for application and one for rinsing. The gloves were my only complaint - they're too large for my hands - but this is not worth removing a star. The competition's gloves are stretchy and fit much better. The color was beautiful - maybe a bit darker than I had planned, but that could also be a result of applying color just two weeks ago that I wasn't happy with. My grays are very stubborn but have been completely covered now! The conditioner smells like heaven and my hair is so shiny and soft. I am really thrilled with the product and psyched to have a delivery schedule so I can always have more color at the ready!
Date published: 2020-10-10
Rated 5 out of 5 by from My search is finally over! I am a red head and have had a lot of trouble finding the right shade while still having it look natural. I’ve tried store bought, salon color, & another company that customizes your color and this one is hands down the best. It cover better & lasts longer than anything else I’ve tried.
Date published: 2020-10-10
Rated 5 out of 5 by from Great Coppery Red! I have been home dyeing my hair for years, but I have always been disappointed with the range of reds that are available in typical drug store brands. It seems that there are just three choices -- golden reddish blonde, light reddish auburn, or deep burgundy -- and I just want a coppery, natural looking red like I had as a younger person with some blondish highlights. I took the Color&Co quiz and I was pleasantly surprised that there were several reds to choose from and I ended up with a color I love. It also did not have a strong ammonia smell like other dyes I have used.
Date published: 2020-10-09
Rated 5 out of 5 by from First time great results This was my first time using L'Oreal custom haircolor. I was happy with the color and how easy it was to apply. I will be purchasing again!
Date published: 2020-10-04
Rated 5 out of 5 by from Worth it I usually purchase two boxes of haircolor to cover my hair, this combined was almost the same price with all sorts of extras (like the stain prevention gel and stain remover). It covered well and I was able to achieve the color I wanted with the help of the colorists.
Date published: 2020-10-04
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Print

Is this semi permanant and does it have harsh chemicals like ammonia

Asked by: Rho
The permanent shades are resorcinol & PPD free with a low-ammonia base. The demi permanent shades are resorcinol, PPD and ammonia free.
Answered by: Color&Co
Date published: 2020-08-13

Hello I have 4 inches of gray and dark brown on my roots and the rest is a brassy medium brown.  What do you recommend.  I like the rich Carmel with highlights look.  Help Thank you 

Asked by: Janie777
Thank you for your interest in our products! There are two ways to receive your personalized hair color formula. You can take our color quiz, or consult with one of our licensed colorists via video chat. We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-08

I can’t open the ingredients list. I want to check them since, it’s a deal breaker when it comes to hair color. Can someone answer with the full ingredients list? Thank you 

Asked by: EC1217
Hi! Please call or message us directly with the name of your shade you are interested in. We would be happy to provide you with the full list of ingredients.
Answered by: Color&Co
Date published: 2020-06-08

Hi i just used color oops on my hair i want to know if i can dye my hair a dark ash blonde and what results will i have

Asked by: Zamorita
We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-05

I was thinking of going red over quarantine because no one can see me but I don’t want it to last super long and I just want to know how long this last before it fades like it was never there.

Asked by: Julia
Hi there! Thanks for your interest in our Personalized Haircolor. Based on your hair goals, current condition and your lifestyle, we will recommend either a permanent or demi-permanent haircolor (sometimes both!) Our permanent haircolors have a low-ammonia base, while our demi-permanents are ammonia-free!
Answered by: Color&Co
Date published: 2020-05-25

My hair has a tendency to turn brassy therefore always finished it off with toner.  Is it included?

Asked by: Ycnan
Hi there! We are excited to hear you want to use our Personalized Haircolor! For the best shade selection, you can use our Personalized Quiz tool or Video Chat with a stylist. If you have any other questions, feel free to reach out!  Get started here: http://tinyurl.com/ycxru9tl
Answered by: Color&Co
Date published: 2020-05-31

i had a great colorist who covered my totally gray jair with a natural lookong color. Can this product cover all grey hair?

Asked by: bobbie
Hi Bobbie, Yes! We offer permanent hair color for complete gray coverage. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-06

Why are the ingredients? The + menu next to ingredients on your website does not work. Can you paste them here?

Asked by: AnnaW
Hello, Please message us the shade name you are interested in, and we would be happy to send you the full list of ingredients!
Answered by: Color&Co
Date published: 2020-05-31
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