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Get Your Custom Haircolor by L'Oréal is rated 4.4 out of 5 by 2499.
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Get Your Custom Haircolor by L'Oréal

Salon-quality hair dye delivered to your door.

Subscribe & Save 25%

Why Subscribe?
  • $19.90

    Auto-replenish

  • $26.90

    One Time

Color&Co offers salon-quality personalized haircolor, created with an exclusive L'Oreal formula with professional-grade color pigments, rich conditioners and shine-boosting ingredients. It's a salon color experience, delivered right to your door. Every Colorbox we make is hand-crafted for your hair and your specific haircolor goal. With the information you provide through the face-to-face consultation or color quiz, we create a custom color just for you, signified by your own unique formula ID.
Your unique custom-color, blended with salon-grade dyes and coconut oil, leaves hair vibrant, soft and shiny. This nourishing, non-fading formula provides:

long-lasting color from root to tip
a natural, healthy-looking result that respects the natural variations of your hair
100% gray coverage, even on pesky grays
Custom-color blend with coconut oil
Paraben-free
Resorcinol-free
PPD-free

Ingredients differ with each personalized Colorbox. Please refer to your personalized instructions for the full ingredient list.

What's In The Box

Your Custom Color

Your new color, made just for you

Personalized Instructions

For a flawless haircolor application

Cream Developer

Activates your new custom color

Stain Block

Helps prevent unwanted staining

Stain Eraser

Removes color stains

Infuse Replenishing Conditioner

Use after color to boost moisture

2 Pairs of Gloves

Protect your hands and wear gloves while mixing, applying, and rinsing your color

Reusable Colorbrush

Use to check for missed spots. Sent only in your first kit.

Show Off Your Personalized Shade

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Rated 5 out of 5 by from Just like my salon color I am very happy with the color. It looks just like the color my stylist uses on my hair. I will be doing my hair during the pandemic. I might continue doing it after because it was easy and not very messy. My hair feels great. I am happy with this.
Date published: 2020-08-05
Rated 5 out of 5 by from First time user Was pleasantly surprised. Color was darker than I expected but made my hair feel great and no chemical smell.
Date published: 2020-08-05
Rated 5 out of 5 by from Just like at the salon! I received my personal color last week and applied it the same day. It really impressed me ,it was so much like the types of color used in salons I've gone to. I was also very impressed with the fact they sent me 2 bottles of color for my long thick hair! The color turned out great and I'm very happy with the overall experience!
Date published: 2020-08-05
Rated 5 out of 5 by from Perfect Color !!! I bought my custom color and I have to say that I am very happy with the results. The color was exactly what I expected, and my final results were absolutely great! My hair looks shiny and healthy! the quality of the formula is excellent.
Date published: 2020-08-05
Rated 5 out of 5 by from So Pretty! I’ve gone to a salon for hair color every 5 weeks for years, but it was time to try coloring my own hair. The color is very pretty. My grays are covered except right at the temples because I was avoiding putting the color on my skin. Now I know that would not have been a problem, so next time it will be perfect.
Date published: 2020-08-04
Rated 5 out of 5 by from A quarentine life saver Im so happy that I bought this product. It has saved me so much money and time with coloring mh hair while trying to remain healthy and safe during quarentine.
Date published: 2020-08-04
Rated 5 out of 5 by from Great color, easy process This was the first time I dyed my hair myself and I’m extremely happy with the results. Just using the color survey, I was able to find a color that looks great on me.
Date published: 2020-08-04
Rated 5 out of 5 by from Covered My Gray I’ve been dying my own hair since quarantining. The first two products I tried didn’t cover my gray and fried my hair. This product covered the gray and the conditioner left my hair feeling soft and healthy.
Date published: 2020-08-04
Rated 5 out of 5 by from Looks great First time to do it myself. But it worked well and not as difficult as I had imagined. Color selection was very close to what I wanted.
Date published: 2020-08-04
Rated 5 out of 5 by from Perfect color! I'm always nervous doing my own hair but I felt as ease with my special to me formulated color & it turned out perfect!
Date published: 2020-08-03
Rated 5 out of 5 by from Beautiful color! I bought this two weeks ago and I LOVE it! The process was simple, ordering was easy, the instructions were straightforward, and the color turned out beautifully! Plus, the conditioner smells amazing! I highly recommend it!
Date published: 2020-08-03
Rated 5 out of 5 by from True to Color I have been looking for the perfect copper red for the past 3 years. Even went to the salon, and the results where either too blond or too burgundy. The instructions where simple, the black gloves where large and comfortable, and the color came out perfect. I also purchased the shampoo which helps keep the color longer.
Date published: 2020-08-03
Rated 5 out of 5 by from Love the color, exactly what I wanted! Shipping took a little long but that’s understandable considering the pandemic. Was my first time dyeing at home and love the results.
Date published: 2020-08-01
Rated 5 out of 5 by from Quick and easy I was looking for a very particular color for my hair. The web site was super easy to go through and find the color I wanted. I love the color and gave gotten so many compliments.
Date published: 2020-08-01
Rated 5 out of 5 by from Incredible product Great color with beautiful results, soft, shiny with beautiful highlights
Date published: 2020-08-01
Rated 5 out of 5 by from Amazing!!! Just tried my new color a week ago and I love it! The color is exactly what I wanted and the product did not leave my hair feeling dry and brittle. Definitely a repeat customer! Thank you!!!!!
Date published: 2020-07-31
Rated 5 out of 5 by from So glad for the help I needed to talk to a hairdresser because I don’t know all the ones and outs of picking the right color for grey coverage and for damaged hair. I face timed with a lovely lady in Ohio seated on her front porch! We picked out a color, she answered all my questions, gave me some tips, and set up the recurring shipment of my color. I’m wanting to adjust the color we picked to more brown and less red.
Date published: 2020-07-31
Rated 5 out of 5 by from Great color my color turned out great, it was perfect for my hair type, my hair is difficult to dye because of my red pigment. Box hair dye makes my hair pink and this didn't, it also covered my grays which is also hard to dye. Will be purchasing this dye in the future.
Date published: 2020-07-31
Rated 5 out of 5 by from Awesome Service! Best hair color subscription I’ve found! Awesome color and coverage and they shipped me extra color to cover my very long hair. Love this service!!
Date published: 2020-07-31
Rated 5 out of 5 by from Nice color I loved the color choices and the highlights came out exactly as I had hoped.
Date published: 2020-07-31
Rated 5 out of 5 by from Excellent product and customer service I bought this package a month ago and am so glad I did! I purchased to color in my roots. I haven’t done my hair since February and with the outbreak in Arizona, I’m staying home but still wanted to feel good! This really helped. And customer support was amazing when a box was damaged in transit. They sent a new package next day air!
Date published: 2020-07-30
Rated 5 out of 5 by from Coverage, color, and hair feel is AWESOME Ok so I took the leap and signed up for this. My daughter dyed my hair with it last night and it worked great!! The red I picked liked just like the color on the website and it left my hair so very soft and shiny.... beautiful. I highly recommend!! :)
Date published: 2020-07-30
Rated 5 out of 5 by from So Far So Great! I had just tried another mail home coloring a few months ago & wasn’t thrilled with the result. The colorist I video chatted with was extremely helpful getting me to the color I was looking for. I was given enough color to cover my hair, two pairs of gloves, brush & everything labeled for ‘ME’. My root coverage was very good and my hair is extremely shiny & soft. I signed up for auto ship. Extremely impressed.
Date published: 2020-07-30
Rated 5 out of 5 by from Easy and quick Super easy to mix, one step. Great coverage and was exactly the color I expected and wanted. The smell isn’t overwhelming either which is a nice change.
Date published: 2020-07-30
Rated 5 out of 5 by from Easy color that improves hair This is such an easy process to cover up my gray roots. I chose a color that said it was good for gray coverage and it worked! My hair is soft and shiny, and it did not break. I have thinning hair that is ultra-fine. No breakage and like I said, grays are GONE! This is a the best option for at-home color, and honestly, once the pandemic is over, I may continue to use this rather than going to the salon for color. It's that good!
Date published: 2020-07-30
Rated 5 out of 5 by from Best Decision Ever! You won’t be disappointed, love this product. My hair was transformed with the first application. My hair looks healthy, shiny and even thicker. You won’t be disappointed!
Date published: 2020-07-29
Rated 5 out of 5 by from Awesome solution! This was exactly what I needed! The consultation was super helpful and the color was perfect!
Date published: 2020-07-29
Rated 5 out of 5 by from Really happy! I was nervous to color my heavily highlighted hair at home, but didn't feel like I had too many options in the midst of this pandemic. I took a chance and the color came out really well, the grays are covered, and my hair feels healthy and soft. Best of all, no brassy red tint!
Date published: 2020-07-29
Rated 5 out of 5 by from Loved the result I like that this hair kit came with a brush, which I think is necessary for even application. I was nervous about doing the color myself, but it really looked great. I've had a ton of compliments and the conditioner left my hair very soft and smooth.
Date published: 2020-07-29
Rated 5 out of 5 by from Great hair dye! I would definetly reccomend this hair dye to anyone in search of easy diy hair color. It was my first time dying my own hair & the kit had everything I needed, even a brush.
Date published: 2020-07-28
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Print

Is this semi permanant and does it have harsh chemicals like ammonia

Asked by: Rho
The permanent shades are resorcinol & PPD free with a low-ammonia base. The demi permanent shades are resorcinol, PPD and ammonia free.
Answered by: Color&Co
Date published: 2020-06-29

Hello I have 4 inches of gray and dark brown on my roots and the rest is a brassy medium brown.  What do you recommend.  I like the rich Carmel with highlights look.  Help Thank you 

Asked by: Janie777
Thank you for your interest in our products! There are two ways to receive your personalized hair color formula. You can take our color quiz, or consult with one of our licensed colorists via video chat. We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-08

I can’t open the ingredients list. I want to check them since, it’s a deal breaker when it comes to hair color. Can someone answer with the full ingredients list? Thank you 

Asked by: EC1217
Hi! Please call or message us directly with the name of your shade you are interested in. We would be happy to provide you with the full list of ingredients.
Answered by: Color&Co
Date published: 2020-06-08

Hi i just used color oops on my hair i want to know if i can dye my hair a dark ash blonde and what results will i have

Asked by: Zamorita
We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-05-21

I was thinking of going red over quarantine because no one can see me but I don’t want it to last super long and I just want to know how long this last before it fades like it was never there.

Asked by: Julia
Hi there! Thanks for your interest in our Personalized Haircolor. Based on your hair goals, current condition and your lifestyle, we will recommend either a permanent or demi-permanent haircolor (sometimes both!) Our permanent haircolors have a low-ammonia base, while our demi-permanents are ammonia-free!
Answered by: Color&Co
Date published: 2020-05-19

My hair has a tendency to turn brassy therefore always finished it off with toner.  Is it included?

Asked by: Ycnan
Hi there! We are excited to hear you want to use our Personalized Haircolor! For the best shade selection, you can use our Personalized Quiz tool or Video Chat with a stylist. If you have any other questions, feel free to reach out!  Get started here: http://tinyurl.com/ycxru9tl
Answered by: Color&Co
Date published: 2020-05-08

i had a great colorist who covered my totally gray jair with a natural lookong color. Can this product cover all grey hair?

Asked by: bobbie
Hi Bobbie, Yes! We offer permanent hair color for complete gray coverage. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-04-27

Why are the ingredients? The + menu next to ingredients on your website does not work. Can you paste them here?

Asked by: AnnaW
Hello, Please message us the shade name you are interested in, and we would be happy to send you the full list of ingredients!
Answered by: Color&Co
Date published: 2020-04-23
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