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Get Your Custom Haircolor by L'Oréal is rated 4.4 out of 5 by 2645.
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Get Your Custom Haircolor by L'Oréal

Salon-quality hair dye delivered to your door.

Subscribe & Save 25%

Why Subscribe?
  • $19.90

    Auto-replenish

  • $26.90

    One Time

Color&Co offers salon-quality personalized haircolor, created with an exclusive L'Oreal formula with professional-grade color pigments, rich conditioners and shine-boosting ingredients. It's a salon color experience, delivered right to your door. Every Colorbox we make is hand-crafted for your hair and your specific haircolor goal. With the information you provide through the face-to-face consultation or color quiz, we create a custom color just for you, signified by your own unique formula ID.
Your unique custom-color, blended with salon-grade dyes and coconut oil, leaves hair vibrant, soft and shiny. This nourishing, non-fading formula provides:

long-lasting color from root to tip
a natural, healthy-looking result that respects the natural variations of your hair
100% gray coverage, even on pesky grays
Custom-color blend with coconut oil
Paraben-free
Resorcinol-free
PPD-free

Ingredients differ with each personalized Colorbox. Please refer to your personalized instructions for the full ingredient list.

What's In The Box

Your Custom Color

Your new color, made just for you

Personalized Instructions

For a flawless haircolor application

Cream Developer

Activates your new custom color

Stain Block

Helps prevent unwanted staining

Stain Eraser

Removes color stains

Infuse Replenishing Conditioner

Use after color to boost moisture

2 Pairs of Gloves

Protect your hands and wear gloves while mixing, applying, and rinsing your color

Reusable Colorbrush

Use to check for missed spots. Sent only in your first kit.

Show Off Your Personalized Shade

tag @colorandco on social
for a chance to be featured.
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Rated 5 out of 5 by from Fantastic I have never colored my own hair before. The step-by-step instructions were wonderful. And my hair came out as the exact color I was going for, a light mocha blonde!
Date published: 2020-09-17
Rated 5 out of 5 by from Excellent coverage I am always looking for easy at home hair color and I love this brand and how simple the steps are! Plus the quiz for finding the correct shade is so accurate!
Date published: 2020-09-16
Rated 5 out of 5 by from Great! I love this product. I wasn't very sure. I had seen ads for this and it sounded good. So i finally tried it and it is great. Everything comes in the box with great directions and supplies. My hair color is great. I love it! Will be ordering again and again.
Date published: 2020-09-16
Rated 5 out of 5 by from Thankful I got to cover my grey hairs which are mainly around my face. I have highlighted hair and am so tired of my very expensive upkeep. They grey has made it more expensive- where I can’t go for as long between sessions. So, I thought I would give this a try, and am so thankful that it is exactly as I would have wanted it to be. It still allows for my highlights to shine through, especially after a couple washes and dips in the pool, and my greys are covered and blended. So, I’m a total convert.
Date published: 2020-09-16
Rated 5 out of 5 by from First Time! I colored my hair myself for the first time a couple of weeks ago. I have received so many compliments on the color! I watched a dozen you tubes and read a ton of reviews before deciding on color&co. I was very anxious as I had always gone to the salon for color. I was worried about how long to leave the color on as I had dark brown hair with a lot of blond highlights. I started out trying to put the color on in sections. This was way too frustrating since I have no hand-eye coordination so I just put the color on everywhere at the same time, waited 20 minutes and rinsed / conditioned. It turned out great! The on-line consultant recommended medium chocolate brown. My blond highlights did pick up a bit of red/with the brown and I like that even better that one all over color that it probably would have been if I had not had the highlights. I am so glad I finally took the plunge to try color at home and will definitely do again. I am also impressed that the texture of my hair is soft and my scalp did not itch at all as I have very sensitive skin and my head would usually itch and burn for several days after the salon treatment. So saving money and no burn!
Date published: 2020-09-16
Rated 5 out of 5 by from Excellent color and process! I'm really happy with my results - this was my first time using a box dye at home in years, and it was MUCH better quality than anything I've used from a drugstore. The color turned out just how I had hoped, and my hair still feels soft. Also, I had far less color bleeding for the first day or two than I'm used to - my towels are happy!
Date published: 2020-09-16
Rated 5 out of 5 by from Great product Love the color!! Was easy to apply and my hair was so soft.
Date published: 2020-09-15
Rated 5 out of 5 by from Absolutely perfect color I will forever but my personalized color from color and co. By L’Oréal
Date published: 2020-09-15
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Print

Is this semi permanant and does it have harsh chemicals like ammonia

Asked by: Rho
The permanent shades are resorcinol & PPD free with a low-ammonia base. The demi permanent shades are resorcinol, PPD and ammonia free.
Answered by: Color&Co
Date published: 2020-08-13

Hello I have 4 inches of gray and dark brown on my roots and the rest is a brassy medium brown.  What do you recommend.  I like the rich Carmel with highlights look.  Help Thank you 

Asked by: Janie777
Thank you for your interest in our products! There are two ways to receive your personalized hair color formula. You can take our color quiz, or consult with one of our licensed colorists via video chat. We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-08

I can’t open the ingredients list. I want to check them since, it’s a deal breaker when it comes to hair color. Can someone answer with the full ingredients list? Thank you 

Asked by: EC1217
Hi! Please call or message us directly with the name of your shade you are interested in. We would be happy to provide you with the full list of ingredients.
Answered by: Color&Co
Date published: 2020-06-08

Hi i just used color oops on my hair i want to know if i can dye my hair a dark ash blonde and what results will i have

Asked by: Zamorita
We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-05

I was thinking of going red over quarantine because no one can see me but I don’t want it to last super long and I just want to know how long this last before it fades like it was never there.

Asked by: Julia
Hi there! Thanks for your interest in our Personalized Haircolor. Based on your hair goals, current condition and your lifestyle, we will recommend either a permanent or demi-permanent haircolor (sometimes both!) Our permanent haircolors have a low-ammonia base, while our demi-permanents are ammonia-free!
Answered by: Color&Co
Date published: 2020-05-25

My hair has a tendency to turn brassy therefore always finished it off with toner.  Is it included?

Asked by: Ycnan
Hi there! We are excited to hear you want to use our Personalized Haircolor! For the best shade selection, you can use our Personalized Quiz tool or Video Chat with a stylist. If you have any other questions, feel free to reach out!  Get started here: http://tinyurl.com/ycxru9tl
Answered by: Color&Co
Date published: 2020-05-31

i had a great colorist who covered my totally gray jair with a natural lookong color. Can this product cover all grey hair?

Asked by: bobbie
Hi Bobbie, Yes! We offer permanent hair color for complete gray coverage. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-06

Why are the ingredients? The + menu next to ingredients on your website does not work. Can you paste them here?

Asked by: AnnaW
Hello, Please message us the shade name you are interested in, and we would be happy to send you the full list of ingredients!
Answered by: Color&Co
Date published: 2020-05-31
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