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Get Your Custom Haircolor by L'Oréal is rated 4.4 out of 5 by 3114.
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Get Your Custom Haircolor by L'Oréal

Salon-quality hair dye delivered to your door.

Subscribe & Save 25%

Why Subscribe?
  • $21.90

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  • $29.90

    One Time

Color&Co offers salon-quality personalized haircolor, created with an exclusive L'Oreal formula with professional-grade color pigments, rich conditioners and shine-boosting ingredients. It's a salon color experience, delivered right to your door. Every Colorbox we make is hand-crafted for your hair and your specific haircolor goal. With the information you provide through the face-to-face consultation or color quiz, we create a custom color just for you, signified by your own unique formula ID.
Your unique custom-color, blended with salon-grade dyes and coconut oil, leaves hair vibrant, soft and shiny. This nourishing, non-fading formula provides:

long-lasting color from root to tip
a natural, healthy-looking result that respects the natural variations of your hair
100% gray coverage, even on pesky grays
Custom-color blend with coconut oil
Paraben-free
Resorcinol-free
PPD-free

Ingredients differ with each personalized Colorbox. Please refer to your personalized instructions for the full ingredient list.

What's In The Box

Your Custom Color

Your new color, made just for you

Personalized Instructions

For a flawless haircolor application

Cream Developer

Activates your new custom color

Stain Block

Helps prevent unwanted staining

Stain Eraser

Removes color stains

Infuse Replenishing Conditioner

Use after color to boost moisture

2 Pairs of Gloves

Protect your hands and wear gloves while mixing, applying, and rinsing your color

Reusable Colorbrush

Use to check for missed spots. Sent only in your first kit.

Show Off Your Personalized Shade

tag @colorandco on social
for a chance to be featured.
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Rated 5 out of 5 by from Loved the video consultation and end result!! I purchased this because of Covid and I am so happy I did!! I had not been in a salon since Feb 2020 and I needed to do something to my hair. I wanted all overall color so I could go back to a more natural look and I also didn’t want to just buy boxed dye from the store. I have never colored my hair at home before, so this was a whole new process for me. However, after the consultation with Kari via video she listened to what I wanted to accomplish and took into account that I have long (past my shoulder blades) and very thick hair. She helped me choose a color and explained how I would apply it. I LOVE the end result!
Date published: 2021-01-25
Rated 5 out of 5 by from Simple and awesome! I was nervous about doing blonde color at home but after 10 months, couldn't wait any longer. The video consultation sold me! Easy and super effective! Go for it!
Date published: 2021-01-25
Rated 5 out of 5 by from perfect color! I have been using consumer/at-home dye for years now. I had finally settled on a brand/color for the past 2 years or so and had been using that exclusively. I discovered this Color&Co and figured I would give it a shot and am SO GLAD that I did. using the questionnaire, I found the exact perfect color I was looking for. it is better than the previous box dye I had settled on for years. it's the perfect coppery red for me and my hair still feels healthy and undamaged. I will definitely be re-ordering!
Date published: 2021-01-25
Rated 5 out of 5 by from Perfect color! I used my customized color almost two weeks ago, and it’s still vibrant and lasting. This is definitely the best red that I’ve been able to find.
Date published: 2021-01-25
Rated 5 out of 5 by from Love the at home Color Kit! I bought this kit last June and have been using it every 4 weeks. Since Covid and being home quarantined this kit has been a life saver. I have decided to use this instead of going to the salon as much. My hair never felt or looked better. Thank you!
Date published: 2021-01-25
Rated 5 out of 5 by from Great colors This is the best color yet! I have not been happy with my color until now!
Date published: 2021-01-25
Rated 5 out of 5 by from 1st timer- great experience! I loved the color! Dark mahogany brown from a medium brown with golden tones. Super easy and well explained process. I wish I knew to save the comb as I threw mine out with the trash and read a review later that says you have to reuse it. Can’t wait for my next shipment. Oh, also bought the shampoo as an add on and I love it!!
Date published: 2021-01-25
Rated 5 out of 5 by from GREAT COLOR!! So, I've tried Madison Reed and eSalon. Neither offered lasting color (faded in three weeks), and I couldn't get the right color. With both products, I ended up with really dark results, and color came out one-dimensional and uneven. I went back to regular boxed brands and had better luck. I like L'oreal hair color, so I figured I'd give the custom route one last attempt. So glad I did! The color came out PERFECTLY- exactly like the image - and lasted. It has great grey coverage, too. I'm sold!!
Date published: 2021-01-25
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Print

Is this product cruelty free?

Asked by: Rosey
Hi there! Color & Co, a brand of L’Oreal, does not test any of its products or ingredients on animals and has been at the forefront of alternative methods for over 30 yrs. For more information, please click here: http://tinyurl.com/ukl3sw8
Answered by: Color&Co
Date published: 2020-12-29

Is this semi permanant and does it have harsh chemicals like ammonia

Asked by: Rho
The permanent shades are resorcinol & PPD free with a low-ammonia base. The demi permanent shades are resorcinol, PPD and ammonia free.
Answered by: Color&Co
Date published: 2020-08-13

Hello I have 4 inches of gray and dark brown on my roots and the rest is a brassy medium brown.  What do you recommend.  I like the rich Carmel with highlights look.  Help Thank you 

Asked by: Janie777
Thank you for your interest in our products! There are two ways to receive your personalized hair color formula. You can take our color quiz, or consult with one of our licensed colorists via video chat. We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-08

I can’t open the ingredients list. I want to check them since, it’s a deal breaker when it comes to hair color. Can someone answer with the full ingredients list? Thank you 

Asked by: EC1217
Hi! Please call or message us directly with the name of your shade you are interested in. We would be happy to provide you with the full list of ingredients.
Answered by: Color&Co
Date published: 2020-06-08

Hi i just used color oops on my hair i want to know if i can dye my hair a dark ash blonde and what results will i have

Asked by: Zamorita
We suggest to consult for a video chat this way you receive the best advice. During a live video consultation, an independent, licensed colorist will talk to you about your hair length, density, color goals, anything that can help when prescribing your personalized haircolor. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-05

I was thinking of going red over quarantine because no one can see me but I don’t want it to last super long and I just want to know how long this last before it fades like it was never there.

Asked by: Julia
Hi there! Thanks for your interest in our Personalized Haircolor. Based on your hair goals, current condition and your lifestyle, we will recommend either a permanent or demi-permanent haircolor (sometimes both!) Our permanent haircolors have a low-ammonia base, while our demi-permanents are ammonia-free!
Answered by: Color&Co
Date published: 2020-05-25

My hair has a tendency to turn brassy therefore always finished it off with toner.  Is it included?

Asked by: Ycnan
Hi there! We are excited to hear you want to use our Personalized Haircolor! For the best shade selection, you can use our Personalized Quiz tool or Video Chat with a stylist. If you have any other questions, feel free to reach out!  Get started here: http://tinyurl.com/ycxru9tl
Answered by: Color&Co
Date published: 2020-05-31

i had a great colorist who covered my totally gray jair with a natural lookong color. Can this product cover all grey hair?

Asked by: bobbie
Hi Bobbie, Yes! We offer permanent hair color for complete gray coverage. Click here for a consultation: https://www.colorandco.com/getmycolor
Answered by: Color&Co
Date published: 2020-06-06
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